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Taking a systems perspective, this book enables the student to make sense of business behaviour by demonstrating how interrelated business processes determine the success of an organization.

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Genre: Business & Economics
Author: David Barnes
Publisher: Psychology Press
Release: 2001
File: 225 Pages
ISBN-13: 0415238617

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Genre: Business
Author: William G. Nickels
Publisher:
Release: 2018-04-10
File: 690 Pages
ISBN-13: 126009233X

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Business marketing and business markets have been neglected by writers on marketing and marketing strategy. Perhaps it is because they lack the glamour of superficial excitement of consumer marketing and advertising. Business marketing has subsisted on ideas that have been borrowed from consumer marketing and these have restricted our understanding of what really happens in the area.Understanding Business Markets highlights the interaction between active business buyers and sellers and sheds light on the network of relationships that make up business markets. This collection of articles covers all aspects of business and marketing in an international context and features contributions by the leading authorities on Business and Relationship Marketing. The third edition provides a comprehensive coverage of new ideas on business marketing and purchasing for both academics and students. It has been radically revised, with an expanded introduction explaining the nature of business relationships and networks. Around one third of the articles in the five sections of the book have been changed to incorporate the best of recent writing as well as a number of classic influential articles. Newly included articles include, Hakansson and Ford, 'How should companies interact?', Gadde and Snehota, 'Making the most of suppliers' and 'Naude and Buttle, Assessing Relationship Quality'. Understanding Business Markets is essential reading for academics, students and researchers.The third edition of the most popular alternative to Business Marketing texts.Compiled by and for the most influential group of Industrial Marketing academics, the Industrial Marketing and Purchasing Group (IMP).

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Genre: Business & Economics
Author: David Ford
Publisher: Cengage Learning EMEA
Release: 2002
File: 488 Pages
ISBN-13: 1861527691

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Filled with real-world case studies and examples of ethical dilemmas, Understanding Business Ethics, Third Edition prepares students and managers alike to make ethical decisions in today’s complex, global environment. Bestselling authors Peter A. Stanwick and Sarah D. Stanwick explain the fundamental importance of ethical leadership, decision making, and strategic planning while examining emerging trends in business ethics such as the developing world, human rights, environmental sustainability, and technology. In addition to presenting information related to the Association to Advance Collegiate Schools of Business (AACSB), the text’s 26 real-world cases profile a variety of industries, countries, and ethical issues in a way that is relevant and meaningful to students’ lives. The Third Edition features new cases from well-known companies such as Disney and General Motors, new coverage of emerging topics such as big data and social media, expanded coverage of corporate social responsibility, and more. Using an applied approach, this text helps students understand why and how business ethics really do matter!

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Genre: Business & Economics
Author: Peter A. Stanwick
Publisher: SAGE Publications
Release: 2015-09-16
File: 600 Pages
ISBN-13: 9781506303253

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Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts - full-time faculty members, adjunct instructors, and of course students - to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

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Genre: Business
Author: William G. Nickels
Publisher:
Release: 2010
File: 569 Pages
ISBN-13: 0071314105

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Understanding Business has long been the market leader because we listen to instructors and students. With this eleventh edition we are proud to offer a platinum experience, that: Improves Student Performance—Understanding Business puts students at the center. It’s the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Connect® Business, and the only program to offer the first and only adaptive eBook ever, SmartBook. Enhances your Teaching—The authors are dedicated to supporting your teaching and your student’s learning, which is why they listen to YOU and develop resources based on YOUR suggestions and course needs. This is the only author-team on the market that carefully review each and every resource to ensure cohesion. Accessible to All—This learning program has moved toward tighter compliance with the Web Content Accessibility Guidelines, and provides students the opportunity to learn regardless of learning style or disability. What’s more, it earner a perfect score of 100 points possible by Quality Matters, an independent organization that reviews and certifies the quality of online courses and online components. Choose a platinum experience. Choose Understanding Business.

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Genre: Business & Economics
Author: William Nickels
Publisher: McGraw-Hill Higher Education
Release: 2015-01-09
File: 800 Pages
ISBN-13: 9781259302640

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Discover the knowledge and tools that today’s most successful firms use to build business and consistently outperform the competition when you open the latest edition of Ireland/Hoskisson/Hitt’s UNDERSTANDING BUSINESS STRATEGY: CONCEPTS AND CASES, Second Edition. This concise, hands-on approach by recognized leaders in business strategy clearly demonstrates how solid management strategy equals the decisive, responsive action that prosperous firms use to create sustainable competitive advantage. This edition guides you, step-by-step, through creating strong strategy, planning for success, implementing responsive action, competing effectively with strategy, analyzing the environment and firm, and improving upon results. The authors clearly connect strategy concepts to the real business world, giving you the unique opportunity to examine and learn from strategy that has worked as well as strategy that has failed within familiar companies. The latest research and insights from global business leaders, extensive examples, and practical cases help equip you with the hands-on skills and career tools for your own superior performance and strategic management success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Genre: Business & Economics
Author: R. Duane Ireland
Publisher: Cengage Learning
Release: 2008-10-08
File: 528 Pages
ISBN-13: 9780324578997

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Despite sweeping changes in business practice, this volume demonstrates that organizational theory remains vitally relevant to students of business. This book introduces classic debates and new perspectives through a wide ranging but approachable selection of readings on organizations. Section one discusses what the modern business organization is like and why this matters. The second section explores the historical development of the organization and the closely interrelated development theories to explain organizations. Section three explores the issue of organizational change. The volume includes contributions from Paul Kennedy, C. Wright Mills and Richard Sennett.

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Genre: Business & Economics
Author: Graeme Salaman
Publisher: Psychology Press
Release: 2001
File: 218 Pages
ISBN-13: 0415238560

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BOOK EXCERPT:

From providing the richest, most current topical coverage, to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, 'Understanding Business' leads the way.

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Genre: Business & Economics
Author: William G. Nickels
Publisher: McGraw-Hill Professional Publishing
Release: 2012-05-01
File: 792 Pages
ISBN-13: 0077140885

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Ethics is a compulsory subject on every business degree in the US and it's expanding as a subject in the UK. This book provides teachers with what they need to run an interesting course with minimum preparation and gives students the chance to get to grips with all kinds of ethical situations.

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Genre: Business & Economics
Author: Roger Bradburn
Publisher: Burns & Oates
Release: 2001
File: 194 Pages
ISBN-13: CORNELL:31924090138821

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