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Presents an introduction to business market for several editions for three reasons: the commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, we listen to our customers, and the quality of our supplements package.

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Genre: Business
Author: William C. Nickels
Publisher:
Release: 2012-05-16
File: 577 Pages
ISBN-13: 1259073289

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Focussing on the way in which relationships at various levels underpin international business activities this book presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulant nature of international business and management.

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Genre: Business & Economics
Author: Jonathan S. Swift
Publisher: Macmillan International Higher Education
Release: 2016-10-07
File: 424 Pages
ISBN-13: 9781137603807

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This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches – media economics, critical political economy, and production studies – the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical, political, economic, and social factors. In addition to introducing today’s convergent world of global media, the book gives readers a greater understanding of their own potential roles within the global media industries.

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Genre: Social Science
Author: Micky Lee
Publisher: Routledge
Release: 2017-10-16
File: 270 Pages
ISBN-13: 9781134972609

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Includes glossary & index.

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Genre: Business
Author: William G. Nickels
Publisher: Irwin Professional Publishing
Release: 1993
File: 893 Pages
ISBN-13: 0256095485

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Analyses of globalization and global governance frequently identify business actors, in particular TNCs, as the major beneficiaries of assoviated changes in the political capacities of state and non-state actors. This book examines in a systematic, comprehensive and theoretically grounded manner to what extent and in which aspects the political power of business really has risen. It thus analyses developments in business' lobbying, agenda- and rule-setting, and political communication activities at the national and supranational levels from a three-dimensional perspective on power. On that basis, Understanding Business Power in Global Governance delineates qualitative and quantitative changes business' political activities and links them to a differentiated view of developments in the instrumental, structural, and discursive power of business in the globalized world.

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Genre: Business & Economics
Author: Doris A. Fuchs
Publisher: Nomos Verlagsgesellschaft Mbh & Company
Release: 2005
File: 234 Pages
ISBN-13: 3832915648

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Filled with real-world case studies and examples of ethical dilemmas, Understanding Business Ethics, Third Edition prepares students and managers alike to make ethical decisions in today’s complex, global environment. Bestselling authors Peter A. Stanwick and Sarah D. Stanwick explain the fundamental importance of ethical leadership, decision making, and strategic planning while examining emerging trends in business ethics such as the developing world, human rights, environmental sustainability, and technology. In addition to presenting information related to the Association to Advance Collegiate Schools of Business (AACSB), the text’s 26 real-world cases profile a variety of industries, countries, and ethical issues in a way that is relevant and meaningful to students’ lives. The Third Edition features new cases from well-known companies such as Disney and General Motors, new coverage of emerging topics such as big data and social media, expanded coverage of corporate social responsibility, and more. Using an applied approach, this text helps students understand why and how business ethics really do matter!

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Genre: Business & Economics
Author: Peter A. Stanwick
Publisher: SAGE Publications
Release: 2015-09-16
File: 600 Pages
ISBN-13: 9781506303253

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This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market.

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Genre: Business & Economics
Author: Bruce David Keillor
Publisher: ABC-CLIO
Release: 2013-01
File: 180 Pages
ISBN-13: 9781440803017

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The global business environment is rapidly changing due to shifts in geopolitical alliances, active support of global international institutions in promoting market-oriented economic reforms, and advances in the development and use of information technology. INTRODUCTION TO GLOBAL BUSINESS, 2e addresses these challenges by providing a comprehensive analysis of the global business environment and lays the foundation for the functional tools used to better prepare you to manage the global business landscape. The text flows smoothly and clearly from concept to application, asking you to apply those learning skills into real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global business environment -- culture, ethics, economics, and information technology. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Genre: Business & Economics
Author: Julian Gaspar
Publisher: Nelson Education
Release: 2016
File: 432 Pages
ISBN-13: 9781305856226

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Taking a systems perspective, this book enables the student to make sense of business behaviour by demonstrating how interrelated business processes determine the success of an organization.

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Genre: Business & Economics
Author: David Barnes
Publisher: Psychology Press
Release: 2001
File: 225 Pages
ISBN-13: 0415238617

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Discover the knowledge and tools that today’s most successful firms use to build business and consistently outperform the competition when you open the latest edition of Ireland/Hoskisson/Hitt’s UNDERSTANDING BUSINESS STRATEGY: CONCEPTS AND CASES, Second Edition. This concise, hands-on approach by recognized leaders in business strategy clearly demonstrates how solid management strategy equals the decisive, responsive action that prosperous firms use to create sustainable competitive advantage. This edition guides you, step-by-step, through creating strong strategy, planning for success, implementing responsive action, competing effectively with strategy, analyzing the environment and firm, and improving upon results. The authors clearly connect strategy concepts to the real business world, giving you the unique opportunity to examine and learn from strategy that has worked as well as strategy that has failed within familiar companies. The latest research and insights from global business leaders, extensive examples, and practical cases help equip you with the hands-on skills and career tools for your own superior performance and strategic management success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Genre: Business & Economics
Author: R. Duane Ireland
Publisher: Nelson Education
Release: 2008-10-08
File: 528 Pages
ISBN-13: 9781111804145

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