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For introductory-level survey courses in Western Civilization and European History and Civilization. This authoritative text presents an engaging and balanced narrative of the central developments in Western history, while seamlessly integrating coverage of social, cultural, and political history. The Tenth Edition provides updated scholarship, expanded coverage of European imperialism prior to World War I, streamlined coverage of the period between the two World Wars, and a brand new feature–Compare & Connect–which presents students with two or more documents that reflect opposing viewpoints on a topic and engages them to become part of the historical discourse.

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Genre: History
Author: Donald M. Kagan
Publisher: Pearson Higher Ed
Release: 2013-10-03
File: 831 Pages
ISBN-13: 9781292053752

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Genre:
Author: Donald M. Kagan
Publisher: Prentice Hall
Release: 2002-08-29
File: Pages
ISBN-13: 0130620696

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. An authoritative account of Western civilizations. The Western Heritage provides the broadest possible introduction to Western civilization in a strong, clear narrative. It fosters lively debate about the West, defines how the West has interacted with other cultures, and shows how Western civilization can be used to understand global challenges today. The text integrates social, cultural, and political history, and it provides a flexible presentation to accommodate different teaching and learning approaches. The 11th edition is tied closely to MyHistoryLab, with icons connecting the main narrative to an array of MyHistoryLab resources, including documents, video segments, and interactive maps. The authors welcome Alison Frank, professor of history at Harvard University, to their team for this edition. A better teaching and learning experience This program will provide a better teaching and learning experience–for you and your students. Here’s how: Personalize Learning — The new MyHistoryLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. Improve Critical Thinking — Chapter opening and end-of-chapter study resources help students understand the themes and spark class discussion. Engage Students — Box features included throughout the text encourage the use of visual and textual sources while promoting debate about the West. Support Instructors — Instructor’s eText, MyHistoryLab, Instructor’s Resource Manual, Test Item File, MyTest, PowerPoint presentations, and Class Preparation are available. For volume 1 of this text, search ISBN-10: 0205423868 For the combined volume of this text, search ISBN-10: 0205393926 Note: MyHistoryLab does not come automatically packaged with this text. To purchase MyHistoryLab, please visit: www.myhistorylab.com or you can purchase a ValuePack of the text + MyHistorylab (at no additional cost): ValuePack ISBN-10: 0205896324 / ValuePack ISBN-13: 9780205896325.

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Genre: History
Author: Donald M. Kagan
Publisher: Pearson Higher Ed
Release: 2012-10-18
File: 696 Pages
ISBN-13: 9780205956562

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**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."—TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications executions, and harnessing social media data to yield customer insights. The authors outline the "Four Zones" of social media that marketers can use to achieve their strategic objectives. These include: 1. Community (e.g. Instagram) 2. Publishing (e.g. Tumblr) 3. Entertainment (e.g. Candy Crush Saga) 4. Commerce (e.g. Groupon) This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate. The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm

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Genre: Business & Economics
Author: Tracy L. Tuten
Publisher: SAGE
Release: 2014-12-09
File: 352 Pages
ISBN-13: 9781473916517

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A longtime bestseller, Politics and Change in the Middle East employs a multidisciplinary approach to comprehensively and evenhandedly study the region’s past, present, and future. Through politics, economics, culture, and history, this text offers a rugged analytical framework that familiarizes students with the Middle East and helps them to critically evaluate contemporary developments. Thematically organized, Politics and Change in the Middle East introduces students to the primary actors and issues that define the region and its role in world politics.

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Genre: Political Science
Author: Roy R. Anderson
Publisher: Routledge
Release: 2015-09-07
File: 432 Pages
ISBN-13: 9781317345497

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As economic, technological and cultural change gathers pace across the world, issues of music heritage and sustainability have become ever more pressing. Discourse on intangible cultural heritage has developed in complex ways in recent years, and musical practices have been transformed by safeguarding agendas. Music as Heritage takes stock of these transformations, bringing new ethnographic and historical perspectives to bear on our encounters with music heritage. The volume evaluates the cultural politics, ethics and audiovisual representation of music heritage; the methods and consequences of music transmission across national borders; and the perennial issues of revival, change and innovation. UNESCO’s 2003 Convention for the Safeguarding of the Intangible Cultural Heritage provides an essential reference point for studies of music heritage. However, this volume also pays attention to important spheres of musical activity that lie outside of UNESCO’s reach and the reasons why some repertories of music are chosen for safeguarding while others are not. Some practices of art music in Europe explored in this book, for example, have received little attention despite being susceptible to endangerment. Developing a comparative framework that cuts across genre distinctions and disciplinary boundaries, Music as Heritage explores how music cultures are being affected by heritage discourse and the impact of international and national policies on grass-roots music practices.

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Genre: Music
Author: Barley Norton
Publisher: Routledge
Release: 2018-07-20
File: 320 Pages
ISBN-13: 9781315393841

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Understanding Research is an accessible and visually-appealing introduction to research. Whether students become producers or consumers of research, this text shows them that the subject is both interesting and highly relevant for their lives and professional work.

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Genre: Social sciences
Author: William Lawrence Neuman
Publisher:
Release: 2012
File: 383 Pages
ISBN-13: 0205104967

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The Western liberal democratic world order, which seemingly triumphed following the collapse of communism, is looking increasingly fragile as populists and nationalists take power in the United States, Europe and elsewhere, as the momentum of democratization in developing countries stalls, and as Western liberal establishments fail to deal with economic stagnation, worsening political polarization, social inequality, and migrant crises. At the same time there is a shift of economic power from the West towards Asia. This book explores these critical developments and their consequences for the world order. It considers how far the loss of the West’s power to dominate the world order, together with the relative decline of US power and its abdication of its global leadership role, will lead to more conflict, disorder and chaos; and how far non-Western actors, including China, India and the Muslim world, are capable of establishing visionary policy initiatives which reconfigure the paths and rules of economic integration and globalization, and the mechanisms of global governance. The book also assesses the sustainability of the economic rise of China and other non-Western actors, explores the Western liberal democratic order’s capacity for resilience, and discusses how far the outlook is pessimistic or optimistic.

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Genre: Social Science
Author: Yun-han Chu
Publisher: Routledge
Release: 2020-11-25
File: 440 Pages
ISBN-13: 9781000202168

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For courses in Structures or Structural Analysis and Design. Structures, Seventh Edition, offers single-volume coverage of all major topics in structural analysis and design. Focusing on how structures really work, the text discusses concepts from both engineering and architectural perspectives, exploring structural behavior, structural analysis, and design within a building context. In addition to the seventh edition being significantly updated, the structural analysis software—Multiframe— is now available online for students and instructors to download.

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Genre: Technology & Engineering
Author: Daniel Schodek
Publisher: Pearson Higher Ed
Release: 2013-10-03
File: 524 Pages
ISBN-13: 9781292055237

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Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An ‘umbrella approach’ to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors. Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways: • New sections on tangible and intangible cultural heritage and world heritage sites. • Expanded material on cultural tourism product development, the cultural tourism market and consumer behaviour, planning and delivery of exceptional experiences • New case studies throughout drawn from cultural attractions in developing countries such as Southeast Asia, China, South Africa and the Pacific as well as from the developed world, particularly the United States, Britain, Japan, Singapore, Australia and Canada. Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other’s roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products.

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Genre: Business & Economics
Author: Hilary du Cros
Publisher: Routledge
Release: 2014-12-05
File: 270 Pages
ISBN-13: 9781135041328

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