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Examines the history, appeal, strategy, and likely future of the 30- minute advertisements, which target more than just the bored and insomniac. Provides step-by-step formulas to help determine whether or not an infomercial is the right marketing approach for a particular company's product, goals, and budget. Chapters cover topics such as identifying target audience, producing an infomercial, financial realities, and inbound telemarketing. Includes a glossary. Annotation copyrighted by Book News, Inc., Portland, OR

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Genre: Business & Economics
Author: Timothy R. Hawthorne
Publisher: N T C Business Books
Release: 1997
File: 319 Pages
ISBN-13: UOM:39015041046908

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Crap. We all have it. Filling drawers. Overflowing bins and baskets. Proudly displayed or stuffed in boxes in basements and garages. Big and small. Metal, fabric, and a whole lot of plastic. So much crap. Abundant cheap stuff is about as American as it gets. And it turns out these seemingly unimportant consumer goods offer unique insights into ourselves—our values and our desires. In Crap: A History of Cheap Stuff in America, Wendy A. Woloson takes seriously the history of objects that are often cynically-made and easy to dismiss: things not made to last; things we don't really need; things we often don't even really want. Woloson does not mock these ordinary, everyday possessions but seeks to understand them as a way to understand aspects of ourselves, socially, culturally, and economically: Why do we—as individuals and as a culture—possess these things? Where do they come from? Why do we want them? And what is the true cost of owning them? Woloson tells the history of crap from the late eighteenth century up through today, exploring its many categories: gadgets, knickknacks, novelty goods, mass-produced collectibles, giftware, variety store merchandise. As Woloson shows, not all crap is crappy in the same way—bric-a-brac is crappy in a different way from, say, advertising giveaways, which are differently crappy from commemorative plates. Taking on the full brilliant and depressing array of crappy material goods, the book explores the overlooked corners of the American market and mindset, revealing the complexity of our relationship with commodity culture over time. By studying crap rather than finely made material objects, Woloson shows us a new way to truly understand ourselves, our national character, and our collective psyche. For all its problems, and despite its disposability, our crap is us.

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Genre: History
Author: Wendy A. Woloson
Publisher: University of Chicago Press
Release: 2020-10-09
File: 416 Pages
ISBN-13: 9780226664491

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Affiliate marketing is a highly profitable online advertising method in which Web site merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company's banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. Affiliate marketing is now viewed as a key component of a company's online marketing strategy. In this new book you will learn how to master the art and science behind affiliate marketing. The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your Web site, search engines, PPC advertising, and campaign methodology. This exhaustively researched new book will provide everything you need to know to get you started.--From publisher description.

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Genre: Business & Economics
Author: Bruce C. Brown
Publisher: Atlantic Publishing Company
Release: 2009
File: 384 Pages
ISBN-13: 9781601381255

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Quickly Dominate Social Media Marketing: The Ultimate Guide Top Tips to Pinterest, Google+, Facebook, Twitter, Instagram, LinkedIn and YouTube Viral Marketing. Social Media is huge - Nothing in the history of the world has brought people together and changed the face of business like social media has. Reach out to the world and get them to like you.

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Genre: Games
Author: Amanda Eliza Bertha
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Successful network marketing entrepreneurs share their secrets In The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful network marketing leaders in the industry. Presenting a wide range of different perspectives and tactics, this comprehensive guide offers beginning network marketers and seasoned veterans alike all the specialized information and strategies they need to grow their business. Revealing a world of secrets it would take a lifetime in the industry to amass, the 37 contributors in this handy resource provide one-of-a-kind advice for building extreme wealth.

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Genre: Business & Economics
Author: Joe Rubino
Publisher: John Wiley & Sons
Release: 2011-09-14
File: 336 Pages
ISBN-13: 9781118040423

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Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all of these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing, featuring interviews with leading academics, industry experts, global thought leaders and influencers. The editors of The Definitive Guide to Strategic Content Marketing weave different voices together to present a balanced view of content marketing, grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results. This structure allows readers to move through the book according to their interests, and cherry-pick the most useful aspects of each discussion to apply to their own marketing initiatives. Containing contributions from brands such as GE, General Motors, HSBC, Football Association, Diageo and Pernod Ricard, and agencies including Oglivy Group UK, Havas, Zenith, Vizeum, Accenture and more, this book is a truly unique resource. Online resources include bonus chapters. With a foreword written by Tom Goodwin, author of Digital Darwinism and EVP, Head of Innovation at Zenith USA, this book contains insight and contributions from a wealth of A-list industry professionals and influencers, including: Tim Lindsay, Bob Garfield, Bob Hoffman, Faris Yakob, Thomas Kolster, Rebecca Lieb, Tia Castagno, Scott Donaton, Rober Rose, David Berkowitz, Professors Mara Einstein, Mark Ritson and Douglas Rushkoff.

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Genre: Business & Economics
Author: Lazar Dzamic
Publisher: Kogan Page Publishers
Release: 2018-07-03
File: 288 Pages
ISBN-13: 9780749482237

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"Covering the latest and breaking news in Facebook advertising, this updated edition introduces revised, expanded, and new chapters covering fundamentals, Newsfeed ads, sidebar ads, and BIG data. In addition, advertisers are taken farther than just Facebook itself. Marshall and coauthors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after - ten seconds later, ten minutes later, and in the following days and weeks. Presented in the same step-by-step format that made Marshall's Ultimate Guide to Google AdWords a top seller, this book guides online marketers with a potential audience of 1.11 billion people via a completely different, unbelievably powerful online advertising channel. Facebook presents enhanced tools and exciting opportunities to capture clicks and create brand-loyal customers"--

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Genre: Business & Economics
Author: Perry Marshall
Publisher: Entrepreneur Press
Release: 2015-02-03
File: 268 Pages
ISBN-13: 9781599185460

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From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: € Guerilla marketing € Marketing to Boomers and Latinos € Online marketing € Targeted-but-affordable direct mail € Sample marketing plans for several types of small businesses (as well as a couple of larger projects) € Practical, do-it-yourself distribution strategies € Analysis of business segments and trends, and much more.

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Genre: Business & Economics
Author: Sarah White
Publisher: Penguin
Release: 2003-11-04
File: 464 Pages
ISBN-13: 9781440696114

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The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.

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Genre: Business & Economics
Author: James Stephenson
Publisher: Entrepreneur Press
Release: 2007-01-01
File: 564 Pages
ISBN-13: 9781613080436

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