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BOOK EXCERPT:

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

Product Details :

Genre: Marketing
Author: Al Ries
Publisher: Profile Books(GB)
Release: 1994
File: 160 Pages
ISBN-13: 1861976100

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getAbstract Summary: Get the key points from this book in less than 10 minutes.Using actual examples and sharp analysis, Al Ries and Jack Trout offer 22 "laws" that amount to a basic, concise distillation of their marketing experience and wisdom. Their examples are pithy enough to keep the most jaded marketing person engaged. And their lessons are embedded verities that would be hard to dispute. The only drawback is that this classic may be a bit dated, so it is interesting to see how surprisingly well some of their original observations have fared over the years. getAbstract recommends this classic to anyone seriously interested in marketing. After all, you can't ignore the law.Book Publisher:Profile Books

Product Details :

Genre:
Author: Jack Trout
Publisher:
Release: 2007
File: Pages
ISBN-13: OCLC:982113769

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BOOK EXCERPT:

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but honest insights, their advice often flies in the face of conventional but not always successful wisdom. They explore marketing campaigns that have succeeded and those that have failed, why good ideas never lived up to expectations, and offer their own ideas on what would have worked better.

Product Details :

Genre: Business enterprises
Author: Al Ries
Publisher:
Release: 1994
File: 143 Pages
ISBN-13: 0006383459

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Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

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Genre: Business & Economics
Author: Al Ries
Publisher: Harper Collins
Release: 2009-10-13
File: 160 Pages
ISBN-13: 9780061798177

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The must-read summary of Al Ries and Jack Trout's book: "The 22 Immutable Laws of Marketing". This complete summary of the ideas from Al Ries and Jack Trout's book "The 22 Immuable Laws of Marketing" shows that there is a widely-held assumption that marketing is a field in which anyone can succeed, with enough enthusiasm. This summary shows that marketing has rules of success, just like any other profession. It highlights the 22 laws of marketing and explains why failure will ensue, should you break them. Added-value of this summary: • Save time • Understand the key concepts • Expand your knowledge of marketing To learn more, read "The 22 Immuable Laws of Marketing" and discover the truth about marketing!

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Genre: Business & Economics
Author: BusinessNews Publishing
Publisher: Primento
Release: 2013-02-15
File: 10 Pages
ISBN-13: 9782806233561

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In this business essential for the Digital Publishing professional, Indie Authors will learn the hands-on marketing strategies they never teach you in a creative writing course. These immutable laws are your guideposts on the road to success in the Digital Publishing industry. Choose to read the signs along the way or ignore them at your own risk. The 22 Immutable Laws of Marketing (for Indie Authors) will remain immutable with or without you.* Learn how to apply the Law of Leadership and Law of Focus to make your unique Author Voice into a secret weapon.* Learn how the Law of Duality and Law of Opposites can move you up the product ladder for your category.* Learn what 3 things from the Law of Sacrifice can save you when the Law of Unpredictability comes into play.* Learn how to calculate the cost and lead time for production of your next book in applying the Law of Resources.

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Genre:
Author: Sarah R. Yoffa
Publisher:
Release: 2012
File: Pages
ISBN-13: 130144197X

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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

Product Details :

Genre: Business & Economics
Author: Al Ries
Publisher: Harper Collins
Release: 2009-10-06
File: 272 Pages
ISBN-13: 9780061983672

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Genre:
Author: Al Ries
Publisher:
Release: 2000-06-05
File: 196 Pages
ISBN-13: 186197695X

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Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and containing a step-by-step procedure for a marketing campaign

Product Details :

Genre: Business & Economics
Author: Al Ries
Publisher: McGraw-Hill Companies
Release: 1989
File: 226 Pages
ISBN-13: 0070527334

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This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy. Research people are criticized for generating more confusion than clarity. They will not be happy. Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy. Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can. But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.

Product Details :

Genre: Business & Economics
Author: Jack Trout
Publisher: John Wiley & Sons
Release: 2008-12-22
File: 256 Pages
ISBN-13: 0470475544

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