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The book abounds in meritorious features (such as tables, charts, illustrations, skill building exercises, cases, games, incidents) which set it apart from other books on management. The topics have been presented in a simple, concise and interesting manner. Every attempt has been made to maintain easy readability and quick comprehension. Contemporary examples, personality profiles, corporate experiences have been provided at relevant places to enrich the contents further. The book is primarily meant for students pursuing advanced courses in management such as MBA, PGDBA, M.Com, IAS, B.Com (Hons) and BBA.

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Genre:
Author: V.S.P. Rao
Publisher: Excel Books India
Release: 2009
File: 966 Pages
ISBN-13: 8174463178

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This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills.

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Genre: Business & Economics
Author: Bruce Wrenn
Publisher: Psychology Press
Release: 2002
File: 395 Pages
ISBN-13: 0789015900

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Genre: Advertising
Author: Neil Hopper Borden
Publisher:
Release: 1954
File: 1050 Pages
ISBN-13: UCAL:$B335395

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The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. This edition begins with an initiation into the field of services and then develops an appreciation of the service marketing system and includes five additional chapters. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally discusses the management of operational issues such as quality, demand matching, recovery and empowerment.

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Genre: Services industries
Author: Harsh V. Verma
Publisher: Pearson Education India
Release: 2011
File: 676 Pages
ISBN-13: 8131754472

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Genre: Personnel management
Author:
Publisher: Tata McGraw-Hill Education
Release: 2013
File: 874 Pages
ISBN-13: 9781259026829

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Genre:
Author: Anthony
Publisher: Tata McGraw-Hill Education
Release: 2007
File: 933 Pages
ISBN-13: 0070635536

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Comprehensive, authoritative, and student-friendly, longtime market-leader BUSINESS LAW: TEXT AND CASES delivers an ideal blend of classic black letter law and cutting-edge coverage of contemporary issues and cases. BUSINESS LAW continues to set the standard for excellence. The text offers a strong student orientation, making the law accessible, interesting, and relevant. The cases, content, and features of the thirteenth edition have been thoroughly updated to represent the latest developments in business law. Cases range from precedent-setting landmarks to important recent decisions. Ethical, global, and corporate themes are integrated throughout. In addition, numerous critical-thinking exercises challenge students to apply knowledge to real-world issues. It is no wonder that BUSINESS LAW is used by more colleges and universities than any other business law text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Genre: Business & Economics
Author: Kenneth W. Clarkson
Publisher: Nelson Education
Release: 2014
File: 1328 Pages
ISBN-13: 9781285974378

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Genre: Business & Economics
Author: Janat Shah
Publisher: Pearson Education India
Release: 2009
File: 446 Pages
ISBN-13: 8131715175

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Genre: Physical distribution of goods
Author: Krishna K Havaldar Vasant M Cavale
Publisher: Tata McGraw-Hill Education
Release: 2006-06-01
File: Pages
ISBN-13: 0070611904

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Jonathan Herring offers an exciting and accessible introduction to criminal law. This text provides students with a detailed knowledge of the law and includes extensive discussion on the theoretical issues raised by the law.

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Genre: Law
Author: Jonathan Herring
Publisher: Oxford University Press, USA
Release: 2014
File: 936 Pages
ISBN-13: 9780198702276

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