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Strategic Sport Communication, Second Edition, presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents.

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Genre: Business & Economics
Author: Pedersen, Paul M.
Publisher: Human Kinetics
Release: 2016-09-15
File: 424 Pages
ISBN-13: 9781492537007

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Strategic Sport Communication, Second Edition, explores the sport industry’s exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry’s leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents. The team of international authors has drawn on its extensive practical, academic, and leadership experiences to update and revitalize this second edition of Strategic Sport Communication. Using the industry-defining standard of the Strategic Sport Communication Model (SSCM), the text explores sport communication in depth and then frames the three major components of the field: personal and organizational communication, sport media, and sport communication services and support. Readers will discover how each aspect of this segment of the sport industry is integral to the management, marketing, and operational goals at all levels of sport organizations. The second edition includes the following enhancements: • A new, expanded chapter titled Integrated Marketing Communication in Sport allows students to explore modern marketing strategy. • Substantial updates and new information on multiple social media platforms throughout the book elucidate the latest trends. • “Sport Communication at Work” sidebars and “Profile of a Sport Communicator” features apply topics and theoretical concepts to real-world situations. • Key terms, learning objectives, and chapter wrap-ups with review questions, discussion questions, and individual exercises keep readers engaged and focused. • An expanded ancillary package provides tools for instructors to use in course preparation and presentation. The content is complemented by photos throughout and organized in an easy-to-read style. Part I of the book introduces sport communication by defining the scope of study, examining roles and functions of sport communication professionals, and looking at the history and growth of the field. Part II dives into the SSCM, which provides a macro-view of the three main components of communication in sport. This section also addresses digital and mobile communications, public relations and crisis communication, and sport research. Part III addresses sociocultural issues and legal aspects of sport communication, including culture, gender, sex, race, ethnicity, and politics. Throughout the text, individual exercises, group activities, review questions, and discussion questions promote comprehension for a variety of learning styles. With Strategic Sport Communication, Second Edition, readers will be introduced to the vast and varied field of sport communication. The framework of the SSCM prepares readers with foundational and theoretical knowledge so they are able to understand the workings of, and ultimately contribute to, the rapidly growing field of sport communication.

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Genre: Business & Economics
Author: Paul M. Pedersen
Publisher: Human Kinetics
Release: 2016-10-04
File: 424 Pages
ISBN-13: 9781492586104

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This is an introduction to the wide-ranging world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. The text outlines the full breadth of the communication industry, including the many professional careers available to students and practitioners.

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Genre: Sports & Recreation
Author: Paul Mark Pedersen
Publisher: Human Kinetics
Release: 2007
File: 396 Pages
ISBN-13: 0736065245

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Strategic Sport Communication, Third Edition, presents a comprehensive examination of the evolving field of sport communication. With a complete approach to the multifaceted and interrelated applications of sport communication, this text will help the reader understand modern trends and industry demands. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). Organized into three parts for easy understanding, part I familiarizes students with the field by defining sport communication, presenting historical analysis, and providing an extensive discussion of career opportunities. Part II focuses on the elements of the Strategic Sport Communication Model (SSCM). This model details the three main components of sport communication: personal and organizational aspects of communication, mediated communication in sport, and sport communication services and support systems. Students will understand how each component plays an integral role in sport management, sport marketing, and operational goals at all levels of sport organizations. Part III examines legal aspects and critical sociological and cultural issues. Significant updates throughout the third edition capture the evolution of sport communication: A look at emerging communication platforms and modern technologies such as fantasy sports and online gambling New content covering the cutting-edge topics of customer-centric marketing, influencer marketing, the rise of digital media in integrated marketing, and the use of data analytics in marketing communication A new discussion of digital public relations tools and new examples of crises in sport, including a case study that provides a real-world example of a crisis in sport communication Learning aids—including key terms, chapter objectives, and chapter wrap-ups with review questions and individual exercises—provide for an engaging and focused learning experience. Updated for this edition, Sport Communication at Work sidebars feature industry experts applying chapter content, and Profile of a Sport Communicator sidebars highlight professional opportunities. In Strategic Sport Communication, Third Edition, students will develop a thorough understanding of the vast and varied field of sport communication. As the exciting field of sport communication continues to present new challenges, the analysis provided within this text will provide the foundational and theoretical understanding necessary for aspiring sport communication professionals to succeed.

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Genre: Business & Economics
Author: Paul M. Pedersen
Publisher: Human Kinetics
Release: 2020-06-23
File: 472 Pages
ISBN-13: 9781492594505

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Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.

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Genre: Business & Economics
Author: David Hassan
Publisher: Routledge
Release: 2018-05-11
File: 674 Pages
ISBN-13: 9781351967280

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Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills. The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors. Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.

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Genre: Social Science
Author: Matthew Nicholson
Publisher: Routledge
Release: 2015-06-12
File: 304 Pages
ISBN-13: 9781317690436

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Transform yourself from sports fan to professional sports journalist Field Guide to Covering Sports, Second Edition goes beyond general guidance about sports writing, offering readers practical advice on covering 20 specific sports. From auto racing to wrestling, author Joe Gisondi gives tips on the seemingly straightforward—like where to stand on the sideline and how to identify a key player—along with the more specialized—such as figuring out shot selection in lacrosse and understanding a coxswain’s call for a harder stroke in rowing. In the new Second Edition, readers also explore sports reporting across multimedia platforms, developing a foundational understanding for social media, mobile media, visual storytelling, writing for television and radio, and applying sabermetrics. Fully revised with new examples and updated information to give readers confidence in covering just about any game, match, meet, race, regatta or tournament, Field Guide to Covering Sports, Second Edition is the ideal go-to resource to have on hand when mastering the beat.

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Genre: Language Arts & Disciplines
Author: Joe Gisondi
Publisher: CQ Press
Release: 2017-08-08
File: 416 Pages
ISBN-13: 9781506315706

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The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don’t rely on effective communications. Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.

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Genre: Social Science
Author: Paul M. Pedersen
Publisher: Routledge
Release: 2013-03-20
File: 530 Pages
ISBN-13: 9781136339486

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As the sport management industry continues to grow and evolve, so do the methods for gathering and applying research findings to drive successful sport organizations. Research Methods and Design in Sport Management, Second Edition With Web Resource, imparts modern explanations of research design, implementation, analysis, and assessment that are specific to the discipline of sport management. An invaluable resource for both students and practitioners, the text first helps readers understand the research process and then delves into specific research methods. Special attention is devoted to the process of reading and understanding research in the field, preparing readers to apply the concepts long after reading the text and learning the foundational skills: How to conduct a thorough literature review Theoretical and conceptual frameworks to guide the research process How to develop appropriate research questions and hypotheses Techniques for conducting qualitative, quantitative, and mixed-methods research Methods for analyzing data and reporting results The second edition introduces a new section on emerging methods and trends in the field, including social network analysis (SNA) and sport analytics. Readers will be exposed to methods of SNA data collection and interpretation, as well as how to collect and analyze data and communicate the results of sport analytics research. A chapter dedicated to legal research in sport management provides a nonintimidating discussion of the unique elements evident in sport law research, such as legal precedence, case briefing, and special writing elements. To ensure readers can effectively apply the research concepts presented, practical examples of past research by leading sport management scholars are incorporated throughout the text. At the conclusion of each chapter, a Research Methods and Design in Action feature presents excerpts from the Journal of Sport Management to serve as case study examples with noteworthy descriptions of the employed research methods. Each journal article is then featured in its entirety in the new companion web resource, along with discussion questions that may serve as additional learning activities to guide students through challenging concepts. Research Methods and Design in Sport Management, Second Edition, presents the tools to engage in the broad spectrum of research opportunities in sport management. With the help of this book, readers will ensure that they properly collect, analyze, and share research to inform strategic business decisions.

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Genre: Business & Economics
Author: Damon Andrew
Publisher: Human Kinetics
Release: 2019-10-16
File: 376 Pages
ISBN-13: 9781492592457

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BOOK EXCERPT:

This text explains research design, implementation, analysis and assessment criteria with a focus on specific procedures unique to sport managament.

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Genre: Business & Economics
Author: Damon P. S. Andrew
Publisher: Human Kinetics
Release: 2011
File: 290 Pages
ISBN-13: 9780736073851

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