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BOOK EXCERPT:

Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands.

Product Details :

Genre: Business & Economics
Author: Jeremy Miller
Publisher: Dundurn
Release: 2015-01-10
File: 256 Pages
ISBN-13: 9781459728110

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eBook Download

BOOK EXCERPT:

Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands.

Product Details :

Genre: Business & Economics
Author: Jeremy Miller
Publisher: Dundurn
Release: 2015-01-10
File: 256 Pages
ISBN-13: 9781459728127

#1 eBook Free in [pdf] [kindle] [epub] [tuebl] [mobi] [audiobook], #1 New Release 2020 >>




eBook Download

BOOK EXCERPT:

Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands.

Product Details :

Genre: Business & Economics
Author: Jeremy Miller
Publisher: Dundurn
Release: 2015-01-10
File: 216 Pages
ISBN-13: 1459728106

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BOOK EXCERPT:

Help your business stand out and grow its potential with this two-book collection of essential guides to creating a sticky brand and keeping the human touch in business. Includes: Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands. Touch: Five Factors to Growing and Leading a Human Organization For better or worse, digital business has fundamentally changed how organizations hire, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect more effectively, we have lost the humanity — that critical person-to-person connection. This book will show you how to restore that connection.

Product Details :

Genre: Business & Economics
Author: Jeremy Miller
Publisher: Dundurn
Release: 2016-08-26
File: 512 Pages
ISBN-13: 9781459738348

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eBook Download

BOOK EXCERPT:

Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands.

Product Details :

Genre: Business & Economics
Author: Jeremy Miller
Publisher: Dundurn
Release: 2015-01-10
File: 256 Pages
ISBN-13: 9781459728127

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BOOK EXCERPT:

Miller delivers a proven, step-by-step brand naming process to create an unforgettable name. The book explains to readers what to do every step of the way--right down to exercises to generate lots of naming ideas to techniques on how to test which names resonate the most.most.

Product Details :

Genre: Brand name products
Author: Jeremy Miller
Publisher:
Release: 2019-10-08
File: 240 Pages
ISBN-13: 1989025609

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BOOK EXCERPT:

#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

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Genre:
Author:
Publisher:
Release: 2015
File: Pages
ISBN-13: OCLC:1091221687

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BOOK EXCERPT:

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

Product Details :

Genre: Business & Economics
Author: Alexandra Watkins
Publisher: Berrett-Koehler Publishers
Release: 2014-09-15
File: 96 Pages
ISBN-13: 9781626561885

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Product Details :

Genre:
Author: Radim Malinic
Publisher:
Release: 2019-11-11
File: 256 Pages
ISBN-13: 0993540031

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BOOK EXCERPT:

For every banker who wants off of the commodity hamster wheel, this first-of-its-kind book helps bankers create super-sticky, value-based relationships and a future-proof financial brand.

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Genre: Business & Economics
Author: Martha Bartlett Piland
Publisher:
Release: 2019-09
File: 128 Pages
ISBN-13: 1948484781

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