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The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

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Genre: Business & Economics
Author: Al Ramadan
Publisher: HarperCollins
Release: 2016-06-14
File: 272 Pages
ISBN-13: 9780062407627

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In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.

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Genre: Disruptive technologies
Author: Al Ramadan
Publisher: Piatkus Books
Release: 2016
File: 254 Pages
ISBN-13: 0349411360

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BOOK EXCERPT:

In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.

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Genre: Business & Economics
Author: Al Ramadan
Publisher: Hachette UK
Release: 2016-06-14
File: 272 Pages
ISBN-13: 9780349411378

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Have you ever had the desire to achieve something remarkable? Would you like to be better or do something absolutely awesome? Have you ever thought about having much more than you have right now? Are you ready to play a bigger game? Play a Bigger Game will help you smash your goals. Whether you're an individual or part of a large organisation, this practical guide to getting what you want will enable you to achieve real results, no matter what! One of Australia's leading speakers, Rowdy McLean is well known for his simple, hard-hitting, no-excuses approach to motivation. He believes that success is not just about setting goals but actually kicking them. In this definitive guide you'll find: useful processes to help you define what you want practical tools and resources to turn your dreams into reality inspirational stories of people achieving real success unique chapter-specific videos accessible by QR codes. Play a Bigger Game has everything you need to gain more from life.

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Genre: Business & Economics
Author: Rowdy McLean
Publisher: John Wiley & Sons
Release: 2017-02-22
File: 180 Pages
ISBN-13: 9780730345510

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Play Your Bigger Game provides a philosophy and methodology that you can learn in just nine minutes, and it will serve you for the rest of your life. Self-empowerment expert Rick Tamlyn believes that life is all made up. So why not make it a game of your own design—one that excites, challenges, and allows you to fully express your talents and creativity? When you play your bigger game, you create a life that is dynamic, engaging, and wildly inspiring. This book is your antidote to inertia—you will never feel stuck again. Each and every day, it will motivate you to keep stretching, achieving, and thriving above and beyond any boundaries or limitations that might have held you back in the past. Play Your Bigger Game offers pathways, tools, and inspiring stories to feed the hunger in your soul, light the fires of your imagination, and build a fulfilling life and a lasting legacy. If you long to: • have a more positive impact within your family, your work, your community, or organization • make a change, but you aren’t sure what sort of change • create meaningful work • take responsibility and direct your destiny • make a difference or leave a legacy . . . then you should join thousands of others around the world and play your bigger game!

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Genre: Self-Help
Author: Rick Tamlyn
Publisher: Hay House, Inc
Release: 2013-10-01
File: 224 Pages
ISBN-13: 9781401943691

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"In her coaching and programs for women, Tara Mohr saw how women were "playing small" in their lives and careers, were frustrated by it, and wanted to "play bigger." She has devised a proven way for them to achieve their dreams by playing big from the inside out."--Amazon.com.

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Genre: Self-actualization (Psychology)
Author: Tara Mohr
Publisher: Avery
Release: 2015
File: 269 Pages
ISBN-13: 9781592409600

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The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing power of their bigger counterparts doesn't mean they can't play ball. For sales organizations, service matters much more than size. If your sales business is competing with much bigger fish, the odds are stacked against you. Pressured and powerless, frustrated and overwhelmed, you might be tempted to give up. But smaller businesses often find advantages over their bigger competitors. • Includes proven tactics to help small businesses tackle bigger competitors • Author William T. Brooks is also the author of The New Science of Selling and Persuasion and How to Sell at Higher Margins Than Your Competitors • Shows you how to steal market share from bigger vendors with bigger resources Just because your business can't flood the market with salespeople or contend on economy of scale and purchasing power, that doesn't mean you can't compete. The secret is Playing Bigger Than You Are.

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Genre: Business & Economics
Author: William T. Brooks
Publisher: John Wiley & Sons
Release: 2009-10-02
File: 256 Pages
ISBN-13: 0470541814

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The world of work is changing fast. The dream of starting up a business, becoming an entrepreneur, having the freedom to work whenever you want and from anywhere in the world, has never been more accessible. But thousands of new business owners are heading towards entrepreneurial burnout, trying to keep up with the latest digital marketing trends, seeing busy as a sign of success, and misled by social media feeds portraying a false image of what entrepreneurial life should look like. They are working hard on the wrong projects and using the wrong energy. True Profit Business reveals a new, simpler and more connected path to business success. Karen Skidmore, a successful entrepreneur, podcaster and author, has mapped out the four stages of growth, with a simple but transformative approach to managing your energy and focus throughout your working month. True Profit Business helps you diagnose what’s going wrong, get focused on your bigger game, and shows you how to put in place the processes and people to turn your expertise and talents into a profitable, purposeful and scalable business that allows you to thrive in the process.

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Genre: Business & Economics
Author: Karen Skidmore
Publisher: Practical Inspiration Publishing
Release: 2019-09-26
File: 236 Pages
ISBN-13: 9781788600866

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"The best writer in a baseball uniform." —Tyler Kepner, The New York Times After nearly a decade in the minors, Dirk Hayhurst defied the odds to climb onto the pitcher's mound for the Toronto Blue Jays. Newly married, with a big league paycheck and a brand new house, Hayhurst was ready for a great season in the Bigs. Then fate delivered a crushing hit. Hayhurst blew out his pitching shoulder in an insane off-season workout program. After surgery, rehab, and more rehab, his major-league dreams seemed more distant than ever. From there things got worse, weirder, and funnier. In a crazy world of injured athletes, autograph-seeking nuns, angry wrestlers, and trainers with a taste for torture, Hayhurst learned lessons about the game—and himself—that were not in any rulebook. Honest, soul?searching, insightful, hilarious, and moving, Dirk Hayhurst's latest memoir is an indisputable baseball classic. Praise for The Bullpen Gospels and Out of My League "Dirk Hayhurst writes about baseball in a unique way. Observant, insightful, human, and hilarious." —Bob Costas "A fun read. . .This book shows why baseball is so often used as a metaphor for life." —Keith Olbermann "Entertaining and engaging. . .reminiscent of Jim Bouton's Ball Four." —Booklist "A rare gem of a baseball book." —Tom Verducci, Sports Illustrated "A humorous, candid, and insightful memoir of Hayhurst's rookie season in the majors. . .Grade: Home Run." —Cleveland Plain Dealer

Product Details :

Genre: Biography & Autobiography
Author: Dirk Hayhurst
Publisher: Kensington Publishing Corp.
Release: 2013-03-19
File: 320 Pages
ISBN-13: 9780806536712

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BOOK EXCERPT:

Have you ever had the desire to achieve something remarkable? Would you like to be better or do something absolutely awesome? Have you ever thought about having much more than you have right now? Are you ready to play a bigger game? Play a Bigger Game will help you smash your goals. Whether you're an individual or part of a large organisation, this practical guide to getting what you want will enable you to achieve real results, no matter what! One of Australia's leading speakers, Rowdy McLean is well known for his simple, hard-hitting, no-excuses approach to motivation. He believes that success is not just about setting goals but actually kicking them. In this definitive guide you'll find: useful processes to help you define what you want practical tools and resources to turn your dreams into reality inspirational stories of people achieving real success unique chapter-specific videos accessible by QR codes. Play a Bigger Game has everything you need to gain more from life.

Product Details :

Genre: Business & Economics
Author: Rowdy McLean
Publisher: John Wiley & Sons
Release: 2017-03-27
File: 180 Pages
ISBN-13: 9780730344810

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