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The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

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Genre: Business & Economics
Author: Al Ramadan
Publisher: HarperCollins
Release: 2016-06-14
File: 272 Pages
ISBN-13: 9780062407627

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In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.

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Genre: Disruptive technologies
Author: Al Ramadan
Publisher: Piatkus Books
Release: 2016
File: 254 Pages
ISBN-13: 0349411360

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BOOK EXCERPT:

In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.

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Genre: Business & Economics
Author: Al Ramadan
Publisher: Hachette UK
Release: 2016-06-14
File: 272 Pages
ISBN-13: 9780349411378

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Have you ever had the desire to achieve something remarkable? Would you like to be better or do something absolutely awesome? Have you ever thought about having much more than you have right now? Are you ready to play a bigger game? Play a Bigger Game will help you smash your goals. Whether you're an individual or part of a large organisation, this practical guide to getting what you want will enable you to achieve real results, no matter what! One of Australia's leading speakers, Rowdy McLean is well known for his simple, hard-hitting, no-excuses approach to motivation. He believes that success is not just about setting goals but actually kicking them. In this definitive guide you'll find: useful processes to help you define what you want practical tools and resources to turn your dreams into reality inspirational stories of people achieving real success unique chapter-specific videos accessible by QR codes. Play a Bigger Game has everything you need to gain more from life.

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Genre: Business & Economics
Author: Rowdy McLean
Publisher: John Wiley & Sons
Release: 2017-02-22
File: 180 Pages
ISBN-13: 9780730345510

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Play Your Bigger Game provides a philosophy and methodology that you can learn in just nine minutes, and it will serve you for the rest of your life. Self-empowerment expert Rick Tamlyn believes that life is all made up. So why not make it a game of your own design—one that excites, challenges, and allows you to fully express your talents and creativity? When you play your bigger game, you create a life that is dynamic, engaging, and wildly inspiring. This book is your antidote to inertia—you will never feel stuck again. Each and every day, it will motivate you to keep stretching, achieving, and thriving above and beyond any boundaries or limitations that might have held you back in the past. Play Your Bigger Game offers pathways, tools, and inspiring stories to feed the hunger in your soul, light the fires of your imagination, and build a fulfilling life and a lasting legacy. If you long to: • have a more positive impact within your family, your work, your community, or organization • make a change, but you aren’t sure what sort of change • create meaningful work • take responsibility and direct your destiny • make a difference or leave a legacy . . . then you should join thousands of others around the world and play your bigger game!

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Genre: Self-Help
Author: Rick Tamlyn
Publisher: Hay House, Inc
Release: 2013-10-01
File: 224 Pages
ISBN-13: 9781401943691

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"In her coaching and programs for women, Tara Mohr saw how women were "playing small" in their lives and careers, were frustrated by it, and wanted to "play bigger." She has devised a proven way for them to achieve their dreams by playing big from the inside out."--Amazon.com.

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Genre: Self-actualization (Psychology)
Author: Tara Mohr
Publisher: Avery
Release: 2015
File: 269 Pages
ISBN-13: 9781592409600

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If you are one of the millions of people who wake up every morning with a deep desire to play bigger, but don't know how or where to start, then Bold New You is your roadmap on how to get out of your own way, take courageous action, and be a better leader of yourself. This book is filled with personal stories and testimonials of how individuals, just like you, discovered deeper self-awareness, shifted their mindset and the roadblocks holding them back, and made some different choices so they could lead with stronger impact and influence. The vulnerability will be relatable and the exercises throughout the book will help you apply the six breakthrough steps to playing bigger, leading better, and living bolder. They are...1. Take Care of You, First2. Keep Your Ego in Check3. Take Responsibility for Your Energy4. Own Your Voice5. Act Like a Champion6. Live in PurposeIt is time for a Bold New You. You owe it to yourself, your relationships, and the world. Let's get started!

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Genre: Business & Economics
Author: Justin L. Patton
Publisher: Justin Patton, LLC
Release: 2019-01-15
File: 170 Pages
ISBN-13: 1732876657

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The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing power of their bigger counterparts doesn't mean they can't play ball. For sales organizations, service matters much more than size. If your sales business is competing with much bigger fish, the odds are stacked against you. Pressured and powerless, frustrated and overwhelmed, you might be tempted to give up. But smaller businesses often find advantages over their bigger competitors. • Includes proven tactics to help small businesses tackle bigger competitors • Author William T. Brooks is also the author of The New Science of Selling and Persuasion and How to Sell at Higher Margins Than Your Competitors • Shows you how to steal market share from bigger vendors with bigger resources Just because your business can't flood the market with salespeople or contend on economy of scale and purchasing power, that doesn't mean you can't compete. The secret is Playing Bigger Than You Are.

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Genre: Business & Economics
Author: William T. Brooks
Publisher: John Wiley & Sons
Release: 2009-10-02
File: 256 Pages
ISBN-13: 0470541814

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Confident Career Woman: Ditch Perfection, Play Bigger and Make PowHer Moves includes PowHer Principles as well as action steps designed to help you make bold strides in your career!! If you struggle with perfectionism, playing small or perhaps you simply need to accelerate your career progression, this book is for you!!You can expect topics such as these AND MORE:· "Ditch The Downplay"· "Kiss My But Goodbye"· "The Imposter Syndrome"· "The Dreadful 3 C's"· "Sleeping Your Way To The Top" (The Importance of A Good Night's Sleep)· "I Run This" (Leadership Isn't Title Specific)· "Emotional Intelligence"· "Get Your Money Honey"After reading "Confident Career Woman: Ditch Perfection, Play Bigger and Make PowHer Moves", you'll be equipped to achieve your professional goals and clearly define workplace success on your terms so you can maximize your career!About Ericka SpradleyI'm an expert in the Career Coaching industry known for assisting mid-level professional women who want to advance, better manage their careers and go further faster. As an experienced Coach, Author, former Hiring Manager and Interview Trainer, not only do I offer long-term career guidance, I exist to help clients:· Develop a career strategy that elevates their career· Provide clarity where blind spots and the unknown exists· Identify transferrable skills that create broader career options· Interview with confidence to secure their "next level" position· Go confidently in the direction of their career dreams Website: ErickaSpradley.com

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Genre:
Author: Ericka Spradley
Publisher: Createspace Independent Publishing Platform
Release: 2017-11-05
File: 112 Pages
ISBN-13: 197950752X

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BOOK EXCERPT:

Have you ever had the desire to achieve something remarkable? Would you like to be better or do something absolutely awesome? Have you ever thought about having much more than you have right now? Are you ready to play a bigger game? Play a Bigger Game will help you smash your goals. Whether you're an individual or part of a large organisation, this practical guide to getting what you want will enable you to achieve real results, no matter what! One of Australia's leading speakers, Rowdy McLean is well known for his simple, hard-hitting, no-excuses approach to motivation. He believes that success is not just about setting goals but actually kicking them. In this definitive guide you'll find: useful processes to help you define what you want practical tools and resources to turn your dreams into reality inspirational stories of people achieving real success unique chapter-specific videos accessible by QR codes. Play a Bigger Game has everything you need to gain more from life.

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Genre: Business & Economics
Author: Rowdy McLean
Publisher: John Wiley & Sons
Release: 2017-03-27
File: 180 Pages
ISBN-13: 9780730344810

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