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MEDIA NOW, Seventh Edition, encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops students’ media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. Extensively updated in a new seventh edition, MEDIA NOW provides a comprehensive introduction to today’s global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Genre: Business & Economics
Author: Joseph Straubhaar
Publisher: Cengage Learning
Release: 2011-01-01
File: 592 Pages
ISBN-13: 9781439082577

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MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, ENHANCED SIXTH EDITION encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops students' media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. The Enhanced Sixth Edition provides a comprehensive, up-to-date introduction to today's global media environment with a focus on ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Genre: Business & Economics
Author: Joseph Straubhaar
Publisher: Cengage Learning
Release: 2009-07-28
File: 608 Pages
ISBN-13: 9780495570080

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BOOK EXCERPT:

Do your students understand how they are affected by the media they use? Do they understand how technology works, develops and changes over time. MEDIA NOW is the first mass communication text to encourage students to think critically about the media and its effects on culture and also provide them with a thorough understanding of how the media technologies develop, operate, converge and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares students for their careers in the expanded field of telecommunications, interactive media, and traditional media industries, by providing them with a book that will not only excite them but teach them the foundational theories, concepts and technical knowledge to help them thrive. MEDIA NOW: UNDERSTANDING MEDIA, CULTURE AND TECHNOLOGY is that book!

Product Details :

Genre: Business & Economics
Author: Joseph D. Straubhaar
Publisher: Wadsworth Publishing Company
Release: 2004
File: 524 Pages
ISBN-13: 0534620191

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Genre: Social Science
Author: Matteo Ciastellardi
Publisher: Editorial UOC
Release: 2011-12-01
File: 183 Pages
ISBN-13: 9788493880255

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Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook's focus on consuming media, to give students an in.

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Genre: Business & Economics
Author: Joseph Turow
Publisher: Routledge
Release: 2013-10-15
File: 464 Pages
ISBN-13: 9781136278976

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Genre: Otitis media
Author: Mirko Tos
Publisher: Kugler Publications
Release: 1999
File: 728 Pages
ISBN-13: 9062991653

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BOOK EXCERPT:

MEDIA NOW, Seventh Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge you need to thrive. Extensively updated in a new sixth edition, MEDIA NOW provides a comprehensive introduction to today's global media.

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Genre:
Author: Straubhaar/LaRose/Davenport
Publisher:
Release: 2011
File: 593 Pages
ISBN-13: 1408079062

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Genre: Culture populaire - États-Unis
Author: Donald F. Ungurait
Publisher: Longman Publishing Group
Release: 1985
File: 493 Pages
ISBN-13: UOM:39015011011569

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eBook Download

BOOK EXCERPT:

MEDIA NOW encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops students’ media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. Extensively updated in a new seventh edition, MEDIA NOW provides a comprehensive introduction to today’s global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Genre: Business & Economics
Author: Joseph Straubhaar
Publisher: Cengage Learning
Release: 2012-01-01
File: 592 Pages
ISBN-13: 9781133712138

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Empowering you to think critically about the media and its impact, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry -- and touch your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the expanding fields of the Internet, interactive media, and traditional media. In addition to captivating infographics and illustrations, the exciting new Tenth Edition includes the latest developments and trends in new media, mobile media consumption, policy changes for Internet governance and the international approach to media governance, online privacy protection, media ethics, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Genre: Business & Economics
Author: Joseph Straubhaar
Publisher: Nelson Education
Release: 2016-10-05
File: 592 Pages
ISBN-13: 9781305950849

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