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Genre:
Author: Philip Kotler and Kevin Lane Keller and Mairead Brady and Malcolm Goodman and Torben Hansen
Publisher: Pearson UK
Release:
File: Pages
ISBN-13: 9781292248462

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Author:
Publisher: Atlantic Publishers & Distri
Release:
File: Pages
ISBN-13:

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Genre: Marketing
Author: Ramaswamy
Publisher: Tata McGraw-Hill Education
Release: 2013
File: 788 Pages
ISBN-13: 9781259026416

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Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

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Genre: Business & Economics
Author: Robert D. Reid
Publisher: John Wiley and Sons
Release: 2009-02-09
File: 672 Pages
ISBN-13: 9780470088586

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Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

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Genre: Business & Economics
Author: M. C. Cant
Publisher: Juta and Company Ltd
Release: 2009
File: 614 Pages
ISBN-13: 0702171883

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Author:
Publisher: Excel Books India
Release:
File: Pages
ISBN-13: 9789350622605

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Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

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Genre: Business & Economics
Author: Arun Kumar & N. Meenakshi
Publisher: Vikas Publishing House
Release: 2011
File: 942 Pages
ISBN-13: 9788125942597

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Genre: Marketing
Author: S.H.H. Kazmi
Publisher: Excel Books India
Release: 2007
File: 700 Pages
ISBN-13: 8174465421

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Genre:
Author: F. Lao
Publisher: Rex Bookstore, Inc.
Release: 1998
File: 524 Pages
ISBN-13: 9712323900

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This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.

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Genre: Political Science
Author: Montague Brown
Publisher: Jones & Bartlett Learning
Release: 1992
File: 213 Pages
ISBN-13: 0834203022

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