marketing made simple

BOOK EXCERPT:

Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message. Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. Praise for Marketing Made Simple "I created collateral for a client and they recently told me not to release the next round we created because they can’t handle the influx of customers from the first round. They had more listings this year than in 30 years of business." - Amy Burgess, Marketing Consultant "My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works." - Ian Stewart, Owner/Creative Director of Root Source Digital "A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns.- Wes Gay, CEO Wayfinder "Just heard from one of my clients that she’s getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that’s just with updating her website." - Amy Schutte, Owner of Hudson and Co LLC

Product Details :

Genre : Business & Economics
Author : Donald Miller
Publisher : HarperCollins Leadership
Release : 2020-03-17
File : 208 Pages
ISBN-13 : 9781400203802

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BOOK EXCERPT:

Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.

Product Details :

Genre : Business & Economics
Author : Paul Reynolds
Publisher : Taylor & Francis
Release : 2007-06-07
File : 256 Pages
ISBN-13 : 9781136432866

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BOOK EXCERPT:

Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing. complete coverage of the subject of marketing user-friendly page layout case studies of marketing success stories and failures

Product Details :

Genre : Business & Economics
Author : Geoff Lancaster
Publisher : Routledge
Release : 2002
File : 256 Pages
ISBN-13 : 9780750647717

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BOOK EXCERPT:

Synopsis coming soon.......

Product Details :

Genre :
Author : Donald Miller
Publisher : Thomas Nelson
Release : 2020-05-04
File : 208 Pages
ISBN-13 : 1400224977

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BOOK EXCERPT:

It’s hard to be successful without a clear understanding of how business works. These 60 daily readings from New York Times bestselling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy. Learn what the most successful business leaders have known for years in only 60 days through the simple but effective secrets shared in these pages. Business is more than just a good idea made profitable, it’s a system of unspoken rules, rarely taught by the university system. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Unfortunately, few of us have the time, access, or money to attend a Top 20 business school. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller, Wall Street Journal and New York Times bestselling author of Building a StoryBrand and numerous other bestsellers, experienced this frustration firsthand as he built his own multimillion-dollar business. He he wrote Business Made Simple to teach businesspeople how to be successful in today’s constantly evolving business world. These short, daily entries and accompanying videos will add enormous value to your own business or the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character Leadership Personal Productivity Messaging Marketing Business Strategy Execution Sales Management Business Coaching Business Made Simple is the easiest and most affordable way for anyone who feels lost or overwhelmed by the modern business climate to learn what they need to know to bring themselves and their businesses to the next level.

Product Details :

Genre : Business & Economics
Author : Donald Miller
Publisher : HarperCollins Leadership
Release : 2021-01-19
File : 240 Pages
ISBN-13 : 9781400203826

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BOOK EXCERPT:

This book combines basic marketing theory with practice and offers an excellent introduction to business and marketing students at professional and college level. There are chapters on the marketing of services and customer care, and additional material features on the growth of commercial sponsorship, export trading, modern advertising techniques and ecological factors in new product development. A glossary of marketing terms is included, and exercises throughout make this book ideally suited to self-study students.

Product Details :

Genre : Advertising
Author : Basil Howard Elvy
Publisher : Routledge
Release : 1991
File : 235 Pages
ISBN-13 : 0750601388

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BOOK EXCERPT:

YouTube Marketing Made Simple For Business Owners We all are aware that Google is the biggest and Number 1 search engine in the world but did you know that YouTube is the second largest after Google? This simply means that YouTube brings in a lot of opportunities for all those who are looking forward to skyrocket their business and make huge money. Many people don’t think of YouTube as a platform for business, but you can see results and profits pretty quickly if you do it right, and you don’t have to be famous or to have a large budget for that. This ebook will guide you on leveraging on YouTube for business all from a single platform on enhancing your YouTube marketing campaigns & boost brand awareness. On YouTube you can demonstrate your expertise in your niche. This in turn allows you to also showcase your products and services, their benefits, their features, and everything that makes them different from what’s offered by the competition, all without being salesy! Let’s check out some fascinating facts that will get you glued to it- • 90% of shoppers have discovered a brand or product through YouTube • YouTube has over 1.9 billion monthly active logged-in users • YouTube mobile ads are 84% more likely to hold attention than TV ads • Over 50,000 years of product review videos have been watched on mobile devices over the past two years • In the US alone, YouTube made $4.96 billion in net advertising revenues in 2019 and will cross $5.47 billion in 2020. YouTube ads drive a lot of traffic. It helps businesses to drive almost 20 percent more traffic to a site as compared to other advertising channels or methods. It is also good at converting the viewers into customers than other advertising platforms There's no hype here… only cold hard facts. Surely, by now you would be dying of curiosity in order to achieve success with the best use of this marketing monster. YouTube serves to be the top network to launch new products and services. It is even the most powerful channel for first and last stages of the purchasing funnel i.e. customers and final purchase respectively. So, using all these ways and tips, use them for your benefit and take your business to the zenith. So, to release all your tensions, here we present the much-awaited ladder to your success….

Product Details :

Genre : Computers
Author : Renee Gade
Publisher : Estalontech
Release : 2020-04-17
File : Pages
ISBN-13 : 9788835810421

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BOOK EXCERPT:

Local marketing made simple is the original and most effective guide for taking your local business to the next level. Written by top-selling marketing author and entrepreneur, Michael Fleischner, the Local Marketing Made Simple system has already helped thousands of local business owners double and triple the size of their business. Through the use of online marketing strategies, Michael shows you step-by-step how to easily build your online brand, capture tons of local online prospects, and implement effective mobile strategies for growing your business. This local marketing system has been proven effective time and again for those businesses selling products, professional services, or a combination of the two. Whether you are selling handbags, haircuts, or accounting services, Local Marketing Made Simple has been proven to work in your niche through dozens of case studies and top performing local businesses. Written by entrepreneur Michael Fleischner, Local Marketing Made Simple is the culmination of over a decade of online and offline marketing experience. Michael has developed a number of local marketing businesses that have helped over a thousand companies market their solutions effectively online to a specific geographic area. Through a combination of free or low cost marketing tools and resource, many of Michael's clients have dramatically increased the size of their local business in just 30 days! "Local Marketing Made Simple is the exact formula I used to double my store traffic and grow revenue by 73%" - C. Heinz "I didn't know a lot about online marketing, but now my store comes up first in Google search results. Every day I'm getting phone calls and appointments from people who say they found me online." - D. Murphy The only way to grow your business effectively today is by using the marketing leverage that online optimization provides. Whether you're focused on local search engine optimization, digital advertising, or social media to grow your presence, this guide will show you a simple way to implement proven strategies that generate new prospects and increase revenue. Some of the topics covered in this guide include: local optimization, business directory submission, website optimization, Google My Business, Yelp optimization, Facebook page development, Facebook advertising, Twitter, online reviews, and much, much more. Learn the secrets of local business success. For more than a decade, Michael has been teaching business owners how to own their own online real estate and dominate their local market. If you'd like to learn proven online strategies that can lift your business to new heights, then Local Marketing Made Simple is right for you. "After publishing SEO Made Simple, which sold more than 50,000 copies, I had local business owners asking me for more," says author and entrepreneur Michael H. Fleischner." Out of this demand grew Local Marketing Made Simple, a proven online marketing system that makes your marketing work harder and produces 10x results compared to traditional offline marketing." To learn more about Local Marketing Made Simple, purchase this guide or visit us online at localmarketingmadesimple.com.

Product Details :

Genre :
Author : Michael H. Fleischner
Publisher : Createspace Independent Publishing Platform
Release : 2016-04-18
File : 118 Pages
ISBN-13 : 1532817665

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BOOK EXCERPT:

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Product Details :

Genre : Business & Economics
Author : Donald Miller
Publisher : HarperCollins Leadership
Release : 2017-10-10
File : 240 Pages
ISBN-13 : 9780718033330

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BOOK EXCERPT:

This is the most practical marketing book you will ever read. It outlines a six-step process that will bring clarity to marketing like you’ve never experienced before. It’s literally a step-by-step guide to more leads, higher sales and a stronger brand. ​The first step is simply being a competent marketer. As the CEO of your organization, this should worry you: Your marketing team knows a lot less about marketing than they let on. And you can prove it in an instant. Ask them to explain the difference between the marketing mix and the promotional mix. It’s a basic question but surprisingly most marketers don’t know the answer. Imagine asking your accounting staff the difference between a balance sheet and an income statement and finding out you stumped them. Now consider this: You can maybe ring another 20% in sales out of your current customers, but that’s offset by the hole in your customer bucket. Real growth comes from new business development and you’ve entrusted a good share of that to a marketing team that can't define a basic marketing term. Not good. I suggest you buy a copy of this book for yourself first. I’ll show you the six steps of Strategically Aimed Marketing or the SAM 6® process for short. It will get you up to speed quickly. Then buy copies for your staff and have them integrate the process into your organization. If you are a marketing manager, writer, graphic designer or anyone else who has a hand in marketing, you should buy this book and beat your CEO to the punch. I’m not kidding when I say The CEO’s Guide to Marketing will make you the smartest marketer in the room. You are going to wish you had this book years ago. Lonny Kocina

Product Details :

Genre : Business & Economics
Author : Lonny Kocina
Publisher : Greenleaf Book Group
Release : 2017-10-24
File : 248 Pages
ISBN-13 : 9780999069318

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