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With a foreword by Richard Thaler, winner of the Nobel Prize in Economics! New Updated Edition, 2019. Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.

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Genre: Psychology
Author: David Halpern
Publisher: Random House
Release: 2015-08-27
File: 432 Pages
ISBN-13: 9780753551387

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Every day we make countless decisions, from the small, mundane things to tackling lifeâe(tm)s big questions, but we donâe(tm)t always make the right choices. Behavioural scientist Dr David Halpern heads up Number 10âe(tm)s âe~Nudge Unitâe(tm), the worldâe(tm)s first government institution that uses behavioural economics to examine and influence human behaviour, to âe~nudgeâe(tm) us into making better decisions. Seemingly small and subtle solutions have led to huge improvements across tax, healthcare, pensions, employment, crime reduction, energy conservation and economic growth. Adding a crucial line to a tax reminder brought forward millions in extra revenue; refocusing the questions asked at the job centre helped an extra 10 per cent of people come off their benefits and back into work; prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year. After two years and dozens of experiments in behavioural science, the results are undeniable. And now David Halpern and the Nudge Unit will help you to make better choices and improve your life.

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Genre:
Author: David Halpern
Publisher: Virgin Books Limited
Release: 2015-06-15
File: 400 Pages
ISBN-13: 0753556537

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People feel angry and let down by their leaders, as well as by the institutions that dominate their lives: political parties, government bureaucracy, and corporations. Yet the cause of this malaise, according to political–advisor–turned–tech–CEO Steve Hilton, is not being addressed by politicians on the left or the right. Hilton argues that much of our daily experience—from the food we eat, to the governments we elect, to the economy on which our wealth depends, to the way we care for our health and well–being—has become too big, too bureaucratic, and too distant from the human scale. More Human sets out a radical manifesto for change, aimed at the root causes of our problems rather than just the symptoms. Whether it's using the latest advances in neuroscience to inform the fight against poverty and inequality, or applying lessons from America's most radical schools to transform our children's education, this book is an agenda for rethinking and redesigning the outdated systems and structures of our politics, government, economy, and society to make them more suited to the way we want to live our lives today. To make them more human.

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Genre: Business & Economics
Author: Steve Hilton
Publisher: Hachette UK
Release: 2016-04-26
File: 416 Pages
ISBN-13: 9781610396530

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'Governments around the world are using behavioural insights to help people achieve their goals. This great new book shows how you can use the same tools in your own life. Go nudge yourself!'- Richard Thaler, winner of the 2017 Nobel Prize in Economics A simple and accessible plan for success, based on seven scientifically tested steps that really work. We're often told to dream big, the sky's the limit and that nothing is impossible. While it is undoubtedly good advice to set yourself goals that have the potential to make you and those around you healthier and happier, how to reach those goals is often less clear. From getting fit or securing a new job to becoming a better manager or parent, simply setting your mind to something will rarely get you where you want to be, and big plans can quickly become overwhelming, leaving us feeling as though we've failed. Most of us set goals with very good intentions, so why do our best-laid plans so often go awry? When we're so committed to making positive changes and fulfilling our ambition at the outset, is there a way of avoiding the common roadblocks that stand between our goals and us? Thankfully, the answer is yes - and it's much easier to achieve than you might think. Working inside the world's first Nudge Unit, Owain Service and Rory Gallagher know the huge impact that small changes and clear plans, based on a scientific understanding of human behaviour, can have from an individual to an international level. For the first time, Think Smalltakes these successful approaches and translates them into an easy, simple framework that has the potential to make a big difference to all our lives.

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Genre: Self-Help
Author: Owain Service
Publisher: Michael O'Mara Books
Release: 2017-04-06
File: 227 Pages
ISBN-13: 9781782436348

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Richer nations are happier, yet economic growth doesn't increase happiness. This paradox is explained by the Hidden Wealth of Nations - the extent to which citizens get along with other independently drives both economic growth and well-being. Much of this hidden wealth is expressed in everyday ways, such as our common values, the way we look after our children and elderly, or whether we trust and help strangers. It is a hidden dimension of inequality, and helps to explain why governments have found it so hard to reduce gaps in society. There are also deep cracks in this hidden wealth, in the form of our rising fears of crime, immigration and terror. Using a rich variety of international comparisons and new analysis, the book explores what is happening in contemporary societies from value change to the changing role of governments, and offers suggestions about what policymakers and citizens can do about it.

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Genre: Political Science
Author: David Halpern
Publisher: John Wiley & Sons
Release: 2013-04-25
File: 320 Pages
ISBN-13: 9780745656274

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In The Ethics of Influence, Cass R. Sunstein investigates the ethical issues surrounding government nudges, choice architecture, and mandates.

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Genre: Business & Economics
Author: Cass R. Sunstein
Publisher: Cambridge University Press
Release: 2016-08-24
File: 234 Pages
ISBN-13: 9781107140707

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Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike.This is one of the most engaging, provocative and important books you will ever read.

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Genre: Psychology
Author: Richard H. Thaler
Publisher:
Release: 2009
File: 305 Pages
ISBN-13: 0141040017

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This report discusses the use and reach of behavioural insights, drawing on a comprehensive collection of over 100 applications across the world and policy sectors.

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Genre:
Author: OECD
Publisher: OECD Publishing
Release: 2017-03-01
File: 404 Pages
ISBN-13: 9789264270480

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Draws on behavioral psychology and economics to trace U.S. policy changes that reflect smarter and simpler government practices while preserving freedom of choice in areas ranging from mortgages and student loans to food labeling and health care.

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Genre: Biography & Autobiography
Author: Cass R. Sunstein
Publisher: Simon and Schuster
Release: 2013-04-09
File: 260 Pages
ISBN-13: 9781476726595

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From the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink and Daniel Kahneman’s Thinking, Fast and Slow * More than 1.5 million copies sold * New York Times bestseller * Named a Best Book of the Year by The Economist and the Financial Times Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

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Genre: Business & Economics
Author: Richard H. Thaler
Publisher: Penguin
Release: 2009-02-24
File: 320 Pages
ISBN-13: 9781101655092

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