eBook Download

BOOK EXCERPT:

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

Product Details :

Genre: Business & Economics
Author: Ryan Holiday
Publisher: Penguin
Release: 2014-09-30
File: 176 Pages
ISBN-13: 9780698176911

#1 eBook Free in [pdf] [kindle] [epub] [tuebl] [mobi] [audiobook], #1 New Release 2020 >>




eBook Download

BOOK EXCERPT:

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.

Product Details :

Genre: Business & Economics
Author: Ryan Holiday
Publisher: Penguin
Release: 2017-07-18
File: 256 Pages
ISBN-13: 9781101992142

#1 eBook Free in [pdf] [kindle] [epub] [tuebl] [mobi] [audiobook], #1 New Release 2020 >>




eBook Download

BOOK EXCERPT:

That methodology is called Growth Hacking, and it'spractitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com, Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. .

Product Details :

Genre: BUSINESS & ECONOMICS
Author: Sean Ellis
Publisher: Broadway Business
Release: 2017
File: 308 Pages
ISBN-13: 9780451497215

#1 eBook Free in [pdf] [kindle] [epub] [tuebl] [mobi] [audiobook], #1 New Release 2020 >>




eBook Download

BOOK EXCERPT:

The ultimate compendium of growth hacks for the modern digital marketer, written by marketing veterans Jeff Goldenberg (Head of Growth at Borrowell and TechStars Mentor) and Mark Hayes (CEO of Rocketshp, and founder of one of the world's first growth hacking agencies). Are you ready to skyrocket your companies growth? Learn, the most effective tools, software and technology for digital and startup marketers; 100 must-know growth hacks to take your business to the next level (focusing on 3 key areas: product-market fit, transition to growth and scale); Insider info from leading startups whocasing the best growth hacks and exactly how they did it.

Product Details :

Genre: Internet marketing
Author: Mark Hayes
Publisher: Insurgent Publishing, LLC
Release: 2015
File: 261 Pages
ISBN-13: 1940715032

#1 eBook Free in [pdf] [kindle] [epub] [tuebl] [mobi] [audiobook], #1 New Release 2020 >>




eBook Download

BOOK EXCERPT:

What is a growth hacker? growth hacker - one whose energy and center is pushing a metric through utilization of a testable and versatile system. "Growth hacker" is another word for most however a long held practice among the best web advertisers and product managers in Silicon Valley. With broad communications blurring ceaselessly and the surge of mass customization and niching on the web, showcasing as we known it for as long as 100 years has kicked the bucket. Individuals are inundated with hills of information and showcasing weariness is at an unsurpassed high. Clients are suffocating and won't focus on the following best gadget, paying little heed to how great it is. Dispersion is currently the main issue that faces each item and each startup. Growth hacking showed up as the present day route in the time of Web 2.0 to achieve a market and appropriate a thought. Rather than great promoting which ordinarily intrudes on your day, a growth hacker utilizes "pull"; he or she comprehends client conduct gives esteem quickly to influence. A growth hacker wraps informing into the texture of the lives and considerations of clients. A growth hacker will influence crosswise over orders, pulling in bits of knowledge from behavioral financial aspects and gamification, to locate the correct message to pull in clients. A growth hacker finds a technique inside the parameters of an adaptable and repeatable strategy for growth, driven by item and enlivened by information. Growth hacking's objective are situated in advertising however determined by item senses. A growth hacker lives at the crossing point of information, item, and promoting. A growth hacker lives inside the item group and has a specialized vocabulary to actualize what he or she needs. The fundamental characteristic for a growth hacker is innovativeness. His or her brain is the best device in their war mid-section. A growth hacker looks past adwords or SEO for conveyance. Customary promoting channels regularly implies high cost per obtaining and low life-time esteem because of high immersion. During a time of social clients, the correct growth system with the correct item showcase fit will prompt to monstrous scale through viral circles. The ultimate objective of each growth hacker is to construct a self-propagating advertising machine that achieves millions by it's self; notwithstanding, growth hacking is a procedure, not a mystery book of thoughts. Growth procedures can't be effectively duplicated and stuck from item to item. Growth is never prompt. It is never overnight. It is an attitude at which you approach issues.For more information click on BUY BUTTONtag:growth mindset, growth marketing,growth hack,growth engines,seo marketing,seo for growth,growth investing,growth seo,craigslist marketing,growth hacking strategies,growth hacking techniques,growth hacking instagram,growth hacking facebook,growth and development,facebook marketing,digital marketing strategy,PR,Social media marketing,search engine optimization,public relation,powerful marketing,business growth,internet marketing,web marketing,email marketing,twitter marketing,pinterest

Product Details :

Genre:
Author: James Jackson
Publisher:
Release: 2016-12-12
File: 96 Pages
ISBN-13: 1541092163

#1 eBook Free in [pdf] [kindle] [epub] [tuebl] [mobi] [audiobook], #1 New Release 2020 >>




eBook Download

BOOK EXCERPT:

There are two ways to learn anything: 1) by experimenting with things on our own or 2) by reading the accounts of specialists who have accomplished the results you want to gain. #1 is arduous and takes time. #2 gives us shortcuts to help us get results in a short span of time. The book that you are holding in your hands right now is for people who want to sprint on the second path. The Growth Hacking Book is an almanac for growth in today's hyper-competitive business world! Curated by GrowthMedia.AI, this book features more than 35 marketing experts, trailblazing entrepreneurs, industry thought leaders and successful companies from all over the globe who share radical ideas on how you can grow your business using unconventional marketing strategies. Each chapter is a treasure trove of growth ideas that businesses in the "The Valley" try to shield from the public. But they are not secrets anymore. This book is for you if you want to learn about: The concept of Growth Hacking The best growth strategies from Growth Hackers for Growth Hackers The mindset, skillset and toolset for Growth Marketers Identifying and analyzing growth channels The future of Growth Marketing ...and more. The fact that you are examining to buy this book is proof that you are hungry to learn growth marketing tactics. It proves the maxim that says -- you don't choose a book; the book chooses you. Our Contributing Authors: Amit Kumar Arun K Sharma Badr Berrada Christian Fictoor Deep Kakkad Deepak V. Maddila Dennis Langlais Dillon Kivo Evita Ramparte Ishaan Shakunt Issac Thomas Kelisha Mills Lisa Robbins Manish Nepal Nitish Mathur Noam Kostucki Parul Agrawal Priya Kalra Rachit Khator Rahul Singh Rohan Chaubey Ruchi G. Kalra Saurabh Tiwari Shailendra Mishra S Shiva SriCharan Srish K. Agrawal Suneet Bhatt Tim Wasmundt Vivek Agrawal Yaagneshwaran Ganesh Our Contributing Companies: UpLead, StackBy, SocialAnimal, Venngage, SocialBee, Audiense

Product Details :

Genre:
Author: Parul Agrawal
Publisher: Nirvana Wellness Publishing
Release: 2019-08-15
File: 320 Pages
ISBN-13: 1733095551

#1 eBook Free in [pdf] [kindle] [epub] [tuebl] [mobi] [audiobook], #1 New Release 2020 >>




eBook Download

BOOK EXCERPT:

The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”

Product Details :

Genre: Social Science
Author: Ryan Holiday
Publisher: Penguin
Release: 2012-07-19
File: 320 Pages
ISBN-13: 9781101583715

#1 eBook Free in [pdf] [kindle] [epub] [tuebl] [mobi] [audiobook], #1 New Release 2020 >>




eBook Download

BOOK EXCERPT:

Product Details :

Genre:
Author:
Publisher:
Release:
File: Pages
ISBN-13:

#1 eBook Free in [pdf] [kindle] [epub] [tuebl] [mobi] [audiobook], #1 New Release 2020 >>




eBook Download

BOOK EXCERPT:

Hack your business growth the scientific way Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast—with input from your whole organization—or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents—product managers, data analysts, programmers, creatives, and yes, marketers—to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition. Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you’re a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you’ll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers’ evolving needs. Soup to nuts: get a full overview of the growth hacking process and tools Appliance of science: how to build and implement concept-testing models Coming together: pick up best practices for building a cross-disciplinary team Follow the data: find out what your customers really want You know you can’t just stay still—start moving ahead by developing the growth hacking mindset that’ll help you win big and leave the competition dead in the water!

Product Details :

Genre: Business & Economics
Author: Anuj Adhiya
Publisher: John Wiley & Sons
Release: 2020-03-19
File: 256 Pages
ISBN-13: 9781119612162

#1 eBook Free in [pdf] [kindle] [epub] [tuebl] [mobi] [audiobook], #1 New Release 2020 >>




eBook Download

BOOK EXCERPT:

Product Details :

Genre: Business & Economics
Author: Nader Sabry
Publisher:
Release: 2020-02
File: 216 Pages
ISBN-13: 1916356915

#1 eBook Free in [pdf] [kindle] [epub] [tuebl] [mobi] [audiobook], #1 New Release 2020 >>