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Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.

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Genre: Business & Economics
Author: David Taylor
Publisher: John Wiley & Sons
Release: 2013-02-25
File: 254 Pages
ISBN-13: 9781118484715

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Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.

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Genre: Business & Economics
Author: David Taylor
Publisher: John Wiley & Sons
Release: 2012-12-27
File: 256 Pages
ISBN-13: 9781118484708

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Companies can both serve society and generate profit. This book shows how - based on rigorous evidence and an actionable framework.

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Genre: Business & Economics
Author: Alex Edmans
Publisher: Cambridge University Press
Release: 2020-03-26
File: 250 Pages
ISBN-13: 9781108494854

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Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success. From the Hardcover edition.

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Genre: Business & Economics
Author: Jim Stengel
Publisher: Crown Business
Release: 2011-12-27
File: 336 Pages
ISBN-13: 9780307720375

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Outlines numerous expansion strategies for businesses and includes interviews from twenty-five CEO's.

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Genre: Business & Economics
Author: Chris Zook
Publisher: Harvard Business Press
Release: 2004
File: 214 Pages
ISBN-13: 1578519519

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Are you dissatisfied with your spiritual life? Do you feel stuck or stagnant? Are you tired of going through the motions of faith? Do you want to make real progress in your life, but not know where to start? How to Grow is a book for people who want to grow spiritually and help others grow as well. We often see the gospel as the starting point of the Christian life, rather than the main point of all of life. But the truth is that the gospel is the key to all ongoing growth in our lives. As Galatians 2:14 says, we are called to live our whole lives “in step with the truth of the gospel.” In How to Grow, Darryl Dash will walk you through a practical, habit-based approach to spiritual growth. Join Darryl as he unpacks the gospel, shows how it applies to every area of your life, and helps you evaluate your current stage of growth so you know what steps to take next. You’ll learn why habits are important, how to build them, and which ones to focus on first. Plus, you’ll discover the roles that joy and desire play in our spiritual growth journey. Practical without being formulaic, How to Grow offers actionable ideas to facilitate spiritual growth in the lives of regular, messy people—people like you and me.

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Genre: Religion
Author: Darryl Dash
Publisher: Moody Publishers
Release: 2018-08-07
File: 192 Pages
ISBN-13: 9780802496683

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These days it's hard to count on the world outside. So it's vital to grow strengths inside like grit, gratitude, and compassion--the key to resilience, and to lasting well-being in a changing world. True resilience is much more than enduring terrible conditions. We need resilience every day to raise a family, work at a job, cope with stress, deal with health problems, navigate issues with others, heal from old pain, and simply keep on going. With his trademark blend of neuroscience, mindfulness, and positive psychology, New York Times bestselling author Dr. Rick Hanson shows you how to develop twelve vital inner strengths hardwired into your own nervous system. Then no matter what life throws at you, you'll be able to feel less stressed, pursue opportunities with confidence, and stay calm and centered in the face of adversity. This practical guide is full of concrete suggestions, experiential practices, personal examples, and insights into the brain. It includes effective ways to interact with others and to repair and deepen important relationships. Warm, encouraging, and down-to-earth, Dr. Hanson's step-by-step approach is grounded in the science of positive neuroplasticity. He explains how to overcome the brain's negativity bias, release painful thoughts and feelings, and replace them with self-compassion, self-worth, joy, and inner peace.

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Genre: Psychology
Author: Rick Hanson
Publisher: Harmony
Release: 2020-02-04
File: 304 Pages
ISBN-13: 9780451498861

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Genre: Business & Economics
Author: Graeme K. Deans
Publisher: John Wiley & Sons
Release: 2004-02-03
File: 272 Pages
ISBN-13: 9780471646846

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The first two decades after the end of the Cold War were characterized by governments' desires to reduce the sizes of their armed forces, not least in order to save money. Hand in hand with this general reduction went an intellectual and doctrinal re-orientation of the armies from conventional warfare to counterinsurgency operations. These trends combined had a deep impact on all armies, in particular in Europe. The geopolitical landscape and the real and perceived threats from terrorist groups allowed for such developments to take place. As a result, capabilities were lost and the current generation of army leaders has lost the ability to think in terms of large-scale, conventional military operations. Recent changes to the geopolitical situation and current developments in Eastern Europe have resulted in a new shift of thinking. The pendulum has now swung back to large-scale, conventional operations. Once again, this has huge implications for the forces, from training to equipment. Today, armies are growing again in size and all armies look back to the past in order to learn something about the buildup, composition and use of large formations. Lessons that had been learned by armies the hard way and had been the accepted wisdom for decades or even centuries now have to be relearned. It is these lessons from history that this book addresses. What does history tell us about these processes? How did armies prepare and train for a major conflict in times of peace? What internal structure did the armies adopt? What were the problems in the areas of equipment and how could an army ensure that in the case of war enough of the right materiel was available? How did the armies ensure that the doctrine and training used in a small army was adequate for a much enlarged army in the case of total war? All these questions were as relevant then as they are now. This anthology analyzes a number of case studies and provides insights into themes and topics that characterized the so-called ‘reconstitution’ of armies in their historical and social contexts. The emphasis is on land forces, but air forces and navies of the relevant countries are also included. The period covered is the “age of total war” from the French Revolution to the end of the Second World War, which provides the intellectual framework for the challenges that armies are facing today.

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Genre: History
Author: Matthias Strohn
Publisher: Casemate
Release: 2019-12-19
File: 256 Pages
ISBN-13: 9781612006024

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