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The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.

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Genre: Business & Economics
Author: Marieke de Mooij
Publisher: SAGE
Release: 2010
File: 323 Pages
ISBN-13: 9781412970419

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This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization. Other key features include: Coverage of often overlooked topics, such as the competitive rise of China’s state-owned enterprises; the importance of diasporas as target markets; and the emerging threat to legitimate marketers from transnational criminal organizations A chapter dedicated to understanding global and local competitors, setting the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global marketplace Extensive real-life examples and cases from developed and emerging markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East Written in a student-friendly style, previous editions have received praise from both students and instructors. This edition continues to build on this strong foundation, making this the book of choice for students of global marketing classes.

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Genre: Business & Economics
Author: Kate Gillespie
Publisher: Routledge
Release: 2015-07-03
File: 572 Pages
ISBN-13: 9781317508335

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Genre:
Author: Svend Hollensen
Publisher:
Release: 1998
File: Pages
ISBN-13: OCLC:472968596

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Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.

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Genre: Business & Economics
Author: Masaaki (Mike) Kotabe
Publisher: John Wiley & Sons
Release: 2020-01-09
File: 768 Pages
ISBN-13: 9781119563112

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This book bring you an understanding of global marketing as a whole, as well as to focus on the importance of emerging nations in contemporary global marketing. It take an environmental and strategic approach by outlining the major dimensions of the global business environment. The conceptual and analytical tools will prepare you to successfully apply the 4Ps to global marketing.

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Genre: Export marketing
Author: Warren J. Keegan
Publisher: Pearson/Education
Release: 2011
File: 621 Pages
ISBN-13: 0273756079

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Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.

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Genre: Business & Economics
Author: R. Brookes
Publisher: Springer
Release: 2003-10-09
File: 292 Pages
ISBN-13: 9780230508576

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This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students' learning 'Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field 'Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students

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Genre: Business & Economics
Author: Carlyle Farrell
Publisher: SAGE
Release: 2015-09-10
File: 360 Pages
ISBN-13: 9781473910898

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What is Global Marketing for Small Business? will show you new global marketing strategies, low cost website translation & Multilingual Search Engine Optimization (MSEO) techniques, how to handle international payments & taxation, how to make free international phone calls, how to handle international shipping, find international partners, set up a Virtual Franchising™ business model and more!

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Genre: Business & Economics
Author: John Weisenberger
Publisher: Booktango
Release: 2013-06-09
File: Pages
ISBN-13: 9781468932317

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Learn how to compete in international markets! The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are now joining forces. Exploring co-operation, networks, and internationalization, this collection provides you with an indispensable framework for grasping the ongoing changes in global business. In addition, it includes a new, broad-based theory of international entrepreneurship that will help you master the intricacies of global marketing. Global Marketing Co-Operation and Networks features both empirical research and conceptual studies. It provides you with important research findings about the impact of internationalization on entrepreneurs, smaller firms, and multinational giants. This valuable book contains up-to-date information from top researchers in entrepreneurship from Canada, the United States, the United Kingdom, Australia, New Zealand, and Singapore. Global Marketing Co-Operation and Networks gives insight into the often confusing world of international business, explaining such difficult issues as: building networks to link smaller firms that have specialized knowledge and multinational firms that have marketing prowess establishing an international market presence with the help of supply and distribution networks that are already in place using group dynamics to establish successful networking choosing the best time to internationalize taking advantage of government-funded overseas trade missions to develop international markets Global Marketing Co-Operation and Networks is an essential resource for executives and entrepreneurs hoping to break into international business, as well as students and researchers interested in international economics, globalization, networking, and marketing strategies.

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Genre: Business & Economics
Author: Leo Paul Dana
Publisher: Routledge
Release: 2012-12-06
File: 144 Pages
ISBN-13: 9781135789237

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Do you want to know the secret to selling more of your self-published books? Would you like to increase the number of retailers selling your books (and your potential earnings) by 200%, 300% or more? Do you know why Amazon's KDP Select program is keeping you from achieving true global distribution of your eBooks? Would you like to know why over 50% of self-published Indie Authors made less than $500 in 2011 while the "Top Earners" of the self-publishing world are making tens of thousands; even millions of dollars per year? Global Marketing expert John Weisenberger wanted to know the answers to these questions too, so he researched, experimented, and researched some more until he discovered what it really takes to successfully market and sell a self-published book. What he found may truly shock you. It may shock you to learn how easily Amazon is duping authors into granting them the exclusive right to distribute their eBooks and no one seems to mind. And speaking of eBooks, it may also shock you to discover just how simple it can be to "go global" with the marketing and sales of your eBooks now that the old world of the big publishing houses is being replaced by a new world of digital content and eReaders. You see the simple solution to selling more self-published books is to make them more visible and "discoverable" around the world which can be accomplished using a global marketing framework called the ezGlobalPublishing™ Roadmap which consists of seven simple steps that will deliver new readers and increased global sales of your books. It doesn't matter if you're writing fictional mysteries, suspense/thrillers, or romance novels, or if you're writing non-fiction business books or how-to guides, the ezGlobalPublishing Roadmap will put your book in more retail outlets and in front of more potential buyers in as little as 90 days using today's global eBook distribution channels.

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Genre: Business & Economics
Author: John Weisenberger
Publisher: Booktango
Release: 2013-05-27
File: Pages
ISBN-13: 9781468931655

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