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Genre: Business
Author:
Publisher:
Release: 2000
File: Pages
ISBN-13: UCSC:32106015955690

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Today's top business leaders reveal how to make even the biggest mistakes work for you Forbes Best Business Mistakes reveals practical lessons from some of today's most successful business leaders to show you how to turn a bad business situation into a success. Based on exclusive sit-down interviews with some of today's most successful men and women, author Bob Sellers shares their stories to provide valuable insights and lessons that can help you can learn from their mistakes. Those profiled in Forbes Best Business Mistakes include the likes of Wall Street guru Peter Lynch, larger-than-life media personalities Jim Cramer and Suze Orman, legendary CEO Jack Welch, and newcomer Jason Kilar, CEO of Hulu, who is poised to change the movie and TV industry landscape as we know it forever. Other names include PIMCO's Bill Gross and Mohamed El-Erian and Home Depot Founder Arthur Blank. Reveal how top business and financial leaders turned their biggest mistakes into success stories Based on exclusive interviews with some of today's most successful professionals, from Jason Kilar of Hulu to Suze Orman Contains practical lessons on how you can turn a bad business situation around As Malcolm Forbes put it, "Failure is success if we learn from it." Forbes Best Business Mistakes shares the missteps of others so you can learn from them, be inspired by them, and succeed where you may not have seen opportunity before.

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Genre: Business & Economics
Author: Bob Sellers
Publisher: John Wiley & Sons
Release: 2010-06-17
File: 224 Pages
ISBN-13: 0470768339

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Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. This book also covers trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, and more.

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Genre: Business & Economics
Author: Plunkett Research Ltd
Publisher: Plunkett Research, Ltd.
Release: 2008-04-01
File: 538 Pages
ISBN-13: 9781593921095

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A business development tool for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies. It covers important business sectors, from InfoTech to health care to telecommunications. Profiles of more than 500 leading US middle market companies. Includes business glossary, a listing of business contacts, indexes and database on CD-ROM.

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Genre: Business & Economics
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
Release: 2008-07-01
File: 635 Pages
ISBN-13: 9781593921200

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Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of the 350 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.

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Genre: Business & Economics
Author: Plunkett Research Ltd
Publisher: Plunkett Research, Ltd.
Release: 2007-04
File: 544 Pages
ISBN-13: 9781593920814

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Plunkett's Almanac of Middle Market Companies 2008 is designed to be time-saving business development tool for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies. It will also be of great use to placement, recruiting and human resources professionals, as well as professionals working in economic development, lending and media. It covers competitive intelligence, market research and business analysis--everything you need to identify and develop strategies for middle market corporations. Coverage includes all major business sectors, from InfoTech to health care to telecommunications and much more. (We have intentionally omitted retail companies and banks.) These profiles and details on over 500 middle market firms are pulled from our extensive company and industry databases. We also include a business glossary and a listing of business contacts, such as industry associations and government agencies. Next, we profile hundreds of leading middle market companies. Our company profiles include complete business descriptions and up to 27 executives by name and title. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.

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Genre: Business & Economics
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
Release: 2007-07
File: 634 Pages
ISBN-13: 9781593920920

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With over twenty percent more material, a must for any lover of distinctive words. This entertaining and informative reference features sophisticated and surprising alternatives to common words together with no-fail guides to usage. Avoiding traditional thesauruses’ mundane synonym choices, Peter E. Meltzer puts each word—whether it’s protrepic, apostrophize, iracund, or emulous—in context by using examples from a broad range of contemporary books, periodicals, and newspapers. His new introduction makes the case for why we should widen our vocabulary and use the one right word. This groundbreaking thesaurus remains a unique venture, one that enriches your writing while helping you find the perfect word.

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Genre: Reference
Author: Peter E. Meltzer
Publisher: W. W. Norton & Company
Release: 2015-08-03
File: 720 Pages
ISBN-13: 9780393338973

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The #1 New York Times–bestselling humorist’s tribute to car travel is “a ride worth taking, even for readers who don’t know an oil pan from a frying pan” (The Washington Times). From a veteran of both Car and Driver and National Lampoon magazines, this hilarious book chronicles the golden age of the automobile in America—and takes us on a whirlwind tour of the world’s most scenic and bumpiest roads in trouble-laden cross-country treks, from a 1978 Florida-to-California escapade in a 1956 special four-door Buick sedan, to a thousand-mile effort across Mexico in the Baja 1000 in 1983, to a journey through Kyrgyzstan in 2006 on the back of a Soviet army surplus six-wheel-drive truck. For longtime fans of the celebrated humorist, the collection features a host of O’Rourke’s classic pieces on driving, including “How to Drive Fast on Drugs While Getting Your Wing-Wang Squeezed and Not Spill Your Drink,” about the potential misdeeds one might perform in the front (and back) seat of an automobile; “The Rolling Organ Donors Motorcycle Club,” which chronicles a seven-hundred-mile weekend trip through Michigan and Indiana that O’Rourke took on a Harley-Davidson; his brilliant and funny piece from Rolling Stone on NASCAR and its peculiar culture recorded during an alcohol-fueled weekend in Charlotte, North Carolina, in 1977; and an hilarious account of a ride from Islamabad to Calcutta in Land Rover’s new Discovery Trek. “Never in neutral, O’Rourke offers laughter on wheels.” —Publishers Weekly “An insightful look not just at the American love affair with cars, but also at one man’s changing outlook on life, all of it fast-paced and over the top . . . Even readers who know nothing about cars and motorcycles will appreciate the joy and hilarity of this book.” —Booklist

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Genre: Transportation
Author: P. J. O'Rourke
Publisher: Open Road + Grove/Atlantic
Release: 2010-05-11
File: 288 Pages
ISBN-13: 9780802199836

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Leadership Re-VisionedCast a vision, set a strategy, rally the troops, and take the hill—you don’t need another book to rehash the well-worn principles of modern leadership. But if you’re looking for something different, something that . . . approaches leadership as an art as well as a scienceinspires hope and expectation in those of us who aren’t born leaderschallenges those with leadership roles to explore new possibilities. . . then Leonard Sweet wants to help you discover a very different kind of leadership vision. It’s one you hear if your ears are open, and it could summon you at any time. When you respond, the puzzle pieces of who you are will fit together into a leader others follow because you’ve answered a call, not trained for a position. “The church has it all wrong. It is trying to train leaders. Instead, it ought to train everyone to listen and to develop their own soundtrack.”Leaders don’t see a vision, says Sweet, they hear one. “Sound becomes sight. Leaders hear life.”For a sonogram of “acoustic leadership,” Sweet takes us inside the incredible account of Sir Ernest Shackleton, the celebrated polar explorer who led his entire crew of twenty-seven from disaster in the Antarctic to safety. Called “the greatest leader that ever came on God’s earth, bar none,” Shackleton objectifies the goals of Sweet’s own exploration in search of wisdom for today and tomorrow’s truly compelling, voice-activated leaders.Right now, you may be leading many people or just yourself. But who knows what tomorrow—or a minute from now—will call forth in you. Are your ears open?

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Genre: Religion
Author: Leonard Sweet
Publisher: Zondervan
Release: 2009-12-15
File: 192 Pages
ISBN-13: 9780310834045

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One of the movies' greatest actors and most colorful characters, a real-life tough guy with the prison record to prove it, Robert Mitchum was a movie icon for an almost unprecedented half-century, the cool, sleepy-eyed star of such classics as The Night of the Hunter; Heaven Knows, Mr. Allison; Cape Fear; The Longest Day; Farewell, My Lovely; and The Winds of War. Mitchum's powerful presence and simmering violence combined with hard-boiled humor and existential detachment to create a new style in movie acting: the screen's first hipster antihero-before Brando, James Dean, Elvis, or Eastwood-the inventor of big-screen cool. Robert Mitchum: "Baby, I Don't Care" is the first complete biography of Mitchum, and a book as big, colorful, and controversial as the star himself. Exhaustively researched, it makes use of thousands of rare documents from around the world and nearly two hundred in-depth interviews with Mitchum's family, friends, and associates (many going on record for the first time ever) ranging over his seventy-nine years of hard living. Written with great style, and vividly detailed, this is an intimate, comprehensive portrait of an amazing life, comic, tragic, daring, and outrageous.

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Genre: Biography & Autobiography
Author: Lee Server
Publisher: St. Martin's Press
Release: 2002-03-06
File: 608 Pages
ISBN-13: 1429908734

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