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From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. • Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.

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Genre: Business & Economics
Author: Ed Catmull
Publisher: Random House Canada
Release: 2014-04-08
File: 352 Pages
ISBN-13: 9780307361196

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'Just might be the best business book ever written.' - Forbes Magazine This is the story behind the company that changed animation forever. Here, the founder of Pixar reveals the ideas and techniques that have made Pixar one of the most widely admired creative businesses, and one of the most profitable. As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. When an early partnership with George Lucas led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986, he couldn’t have known what would come. Nine years later and against all odds, Toy Story was released. It was the start of a new generation of animation. Through its focus on the joy of storytelling, inventive plots and emotional authenticity, Pixar revolutionised how animated films were created. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, with behind-the-scenes examples from Pixar itself. It is a book about how to build and sustain a creative culture with a unique identity. And through this story, we learn what creativity really is.

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Genre: Business & Economics
Author: Ed Catmull
Publisher: Random House
Release: 2014-04-08
File: 368 Pages
ISBN-13: 9781448126286

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NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post • Financial Times • Success • Inc. • Library Journal From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, the Academy Award–winning studio behind Inside Out and Toy Story, comes an incisive book about creativity in business and leadership—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Fast Company raves that Creativity, Inc. “just might be the most thoughtful management book ever.” Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Praise for Creativity, Inc. “Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success.”—Jim Collins, co-author of Built to Last and author of Good to Great “Too often, we seek to keep the status quo working. This is a book about breaking it.”—Seth Godin From the Hardcover edition.

Product Details :

Genre: Business & Economics
Author: Ed Catmull
Publisher: Random House
Release: 2014-04-08
File: 368 Pages
ISBN-13: 9780679644507

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Creativity Inc. A Complete Summary! Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration is a book written by Ed Catmull and Amy Wallace. As of 2014, Catmull, co-founder of Pixar Animation Studios, had been honored with five Academy Awards and a lifetime achievement award in computer graphics. Amy Wallace is a journalist whose work has been published in magazines like GQ, Wired, the New Yorker and the New York Times Magazine. This means the book was written by two people who are very experienced in their chosen fields. With this expertise, Creativity, Inc. could hardly go wrong. The book is focused on the authors' explanations and advice for how to have a good, productive, and enthusiastic team. That is very important if someone wants to start a business that will be successful in the long run. This book is about how to build a creative and cohesive team; this summary will cover the main points on developing these conditions. After this, the summary we will analyze the book, and discuss the authors' writing style and other topics of interest. After that, we will have a short quiz regarding information from the summary, and we will provide answers to the quiz next. Then, we'll have a conclusion to review everything we have learned. So let's get to business. Here Is A Preview Of What You Will Get: A summarized version of the book. - You will find the book analyzed to further strengthen your knowledge. - Fun multiple choice quizzes, along with answers to help you learn about the book. Get a copy, and learn everything about Creativity, Inc.

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Genre:
Author: E. Z. - Summary
Publisher: Createspace Independent Publishing Platform
Release: 2017-01-16
File: 40 Pages
ISBN-13: 1542617146

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Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Discover How to Overcome the Unseen Forces that Stand in the Way of True Inspiration What does it take to manage a successful company while still fostering creativity? The current president of both Pixar and Disney Animation Studios, Ed Catmull, and co-founder of Pixar Studios has succeeded in both. After fulfilling his lifelong dream of creating the first-ever computer-animated film, Ed dedicated himself to turning Pixar into a successful company that focused on fostering the creativity of its employees and animators. So how did he do it? Throughout Creativity, Inc., Ed aims to teach you exactly what it takes to manage a successful company. As you read, you’ll learn how to ensure that your team achieves success and excellence while living up to their full creative potential. Additionally, you'll learn about Braintrust, how cubicles are dangerous, and why hierarchical structures are detrimental to your company.

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Genre: Study Aids
Author: QuickRead
Publisher: QuickRead.com
Release:
File: Pages
ISBN-13:

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Trivia-on-Book: Creativity, Inc. by Ed Catmull & Amy Wallace You may have read the book, but not have liked it. You may have liked the book, but not be a fan. You may call yourself a fan, but few truly are. Are you a fan? Trivia-on-Books is an independently quiz-formatted unofficial trivia on the book for readers, students, and fans alike. Whether you're looking for new materials to the book or would like to take the challenge yourself and share it with your friends and family for a time of fun, Trivia-on-Books provides a unique approach that is both insightful and educational! Features You'll Find Inside: • 30 Multiple choice questions on the book, plots, characters and author • Insightful commentary to answer every question • Complementary quiz material for yourself or your reading group • Results provided with scores to determine "status" Promising quality and value, grab your copy of Trivia-on-Books!

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Genre:
Author: Trivion Books
Publisher:
Release: 2015-12-24
File: Pages
ISBN-13:

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How to foster company-wide creativity.Demystifies the creative process at work. Introduces an approach for systematic creativity built around examining and reworking corporate climate and leadership, ways of organizing, performance measurement and hiring practicesAuthoritative author team. This book is a product of Synectics' 40 years of research into how individuals and teams can make creative ideas happen, and how they can channel the freshness of those ideas into actionDelivers on its promise. Begins with the premise that any company can be highly creative, then ties together practical advice and theoretical ideas to enable creativity on a grand scale even within the largest corporations

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Genre: Business & Economics
Author: Jeff Mauzy
Publisher: Harvard Business Press
Release: 2003
File: 232 Pages
ISBN-13: 1578512077

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PLEASE NOTE: This is a summary of the book and NOT the original book. Creativity, Inc. by Ed Catmull: A 30-minute Summary Inside this Instaread Summary:Overview of the entire bookIntroduction to the Important people in the bookSummary and analysis of all the chapters in the bookKey Takeaways of the bookA Reader's Perspective Preview of this summary: Chapter 1 Every Sunday, as a kid, Catmull watched on TV The Wonderful World of Disney, where Disney explained how they made their animations and incorporated technological breakthroughs into their work. One day, Catmull had a life-changing realization: a good animation was measured by whether or not the character on the screen made you believe it was a thinking being. He decided he wanted to become an animator and create emotional characters. Catmull graduated with a double major in Physics and Computer Science from the University of Utah. In his graduate program he met professor Ivan Sutherland, a pioneer in computer graphics and director of the computer graphics program. The program was funded by the Advanced Research Projects Agency (ARPA), the creators of the first computer network, ARPANET, which would later evolve into the Internet. ARPA was developed as a response to the threat of the Soviet Sputnik satellite, the first of its kind. The U.S. felt threatened by Soviet technological advancements and they developed ARPA to stay up with the Soviets. To Catmull, the lesson to be learned from this was when the competition gets smart, you need to get smarter. Catmull found enormous inspiration in the computer graphics program, not only from the technology he was discovering but also from his fellow students. The collaborative and creative atmosphere he experienced there was something he later tried to emulate at Pixar. In 1972, Catmull made his first animated film, a digitized model of his left hand. Hand became a reference for state-of-the-art computer animation. Professor Sutherland came up with the idea of an exchange program with Disney. Disney would send an animator to the University of Utah to learn about new technologies, and the university would send one of their students to learn about storytelling. Catmull was sent to propose....

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Genre: Business & Economics
Author: Instaread Summaries
Publisher: Instaread Summaries
Release: 2014-10-21
File: 145 Pages
ISBN-13:

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As the hipster classic Craft, Inc. did for crafters, this book will teach all types of creatives illustrators, photographers, graphic designers, animators, and more how to build a successful business doing what they love. Freelancing pros Meg Mateo Ilasco and Joy Deangdeelert Cho explain everything from creating a standout portfolio to navigating the legal issues of starting a business. Accessible, spunky, and packed with practical advice, Creative, Inc. is an essential for anyone ready to strike out on their own.

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Genre: Business & Economics
Author: Joy Deangdeelert Cho
Publisher: Chronicle Books
Release: 2010-07-01
File: 184 Pages
ISBN-13: 0811879844

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"Creativity Inc." provides an outstanding analysis of the process that is useful to any person who is attempting to enhance organizational or personal creativity, and details the components of Creativity. To those who seek to be more creative, a series of suggestions on how to implement these suggestions into everyday life is presented.

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Genre: Technology & Engineering
Author: Rittik Chandra
Publisher: BookRix
Release: 2015-02-06
File: 121 Pages
ISBN-13: 9783736874930

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