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Placing convergence at the center of the discussion, this text uses the technologies we employ every day to explain our current media environment, and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media- print, visual, and audio - relates to and influences the others.

Product Details :

Genre: Language Arts & Disciplines
Author: John V. Pavlik
Publisher: Oxford University Press, USA
Release: 2018-01-19
File: 504 Pages
ISBN-13: 0190646659

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Digital media is changing the ways in which we communicate: we watch TV and movies online, call friends on computers, and read newspapers on cell phones. Converging Media: A New Introduction to Mass Communication, Second Edition, by John V. Pavlik and Shawn McIntosh, uses the technologies we employ every day to explain our current media environment--and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media (print, visual, and audio) relates to and influences the others. This enables students to see the inextricable and dynamic relationship between converging media and traditional media formats. The fully revised and updated second edition: * Opens with a discussion of digital media, giving students an immediate frame of reference as they learn about the historical development of mass communication * Offers an entire chapter on newly emerging, cutting-edge media (Social Media and Web 2.0) * Integrates ethics concerns and global perspectives throughout: - Convergence Culture boxes cover the ways in which media impacts our social, political, and popular cultures - Convergence Context boxes place hard-to-understand concepts and technologies within familiar, relevant contexts - International Perspectives boxes showcase the similarities--and differences--of media and technology throughout the world * Incorporates highly engaging pedagogy: - Opening vignettes contain interesting stories and timely photos that relate chapter content to the overarching theme of media convergence - Media Quizzes provide students with lighthearted--yet thought-provoking--self-tests Conclusions, Discussion Questions, and up-to-date Further Reading lists round off every chapter * Features a comprehensive support package: - For students: Online study guide and Companion Website (www.oup.com/us/pavlik) - For instructors: PowerPoint-based lecture slides, Instructor's Manual with printed Test Bank, and Computerized Test Bank Cutting-edge, comprehensive, and compelling, Converging Media, Second Edition, is ideal for courses in introductory mass communication.

Product Details :

Genre: Language Arts & Disciplines
Author: John Vernon Pavlik
Publisher: Oxford University Press, USA
Release: 2009-12-01
File: 479 Pages
ISBN-13: 0195379101

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BOOK EXCERPT:

Mass communication and its digital transformation - Media literacy and ethics - Books, newspapers, and magazines - Photography and movies - Music recordings, radio, and television - Digital media : online and ubiquitous - Storing, representing, and retrieving digital content - User interface : interacting with digital content - Bringing the masses to mass communication : distribution of digital content - Journalism - Entertainment - Advertising and public relations - Media research and effects : from film to the Internet - Communication law and regulation in the digital age - Mass communication and politics in the digital age - Media and convergence : international perspectives.

Product Details :

Genre: Social Science
Author: John Vernon Pavlik
Publisher: Allyn & Bacon
Release: 2004
File: 563 Pages
ISBN-13: UOM:39015060115394

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What purpose does the news media serve in contemporary North American society? In this collection of essays, experts from both the United States and Canada investigate this question, exploring the effects of media concentration in democratic systems. Specifically, the scholars collected here consider, from a range of vantage points, how corporate and technological convergence in the news industry in the United States and Canada impacts journalism's expressed role as a medium of democratic communication. More generally, and by necessity, Converging Media, Diverging Politics speaks to larger questions about the role that the production and circulation of news and information does, can, and should serve. The editors have gathered an impressive array of critical essays, featuring interesting and well-documented case studies that will prove useful to both students and researchers of communications and media studies.

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Genre: Social Science
Author: Mike Gasher
Publisher: Lexington Books
Release: 2005
File: 344 Pages
ISBN-13: 0739113062

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BOOK EXCERPT:

Placing convergence at the center of the discussion, this text uses the technologies we employ every day to explain our current media environment, and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media -print, visual, and audio - relates to and influences the others.

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Genre: Digital media
Author: Shawn McIntosh
Publisher: Oxford University Press, USA
Release: 2016-01
File: 504 Pages
ISBN-13: 0190271515

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BOOK EXCERPT:

Converging Media reflects the fundamental changes that digital technologies have made in the way people get their news and entertainment and conduct media commerce. While other Introduction to Mass Communication textbooks on the market cover digital technologies, they do so within the framework of traditional media forms. Pavlik and McIntosh assert that the new technologies have had a no less profound effect on mass media than the printing press did in its day. As such, the book stands out from the competition with its unique content and integrated coverage of digital technologies. The book does not contend that all media products, such as newspapers, magazines or books, are or ever will become digital. Rather, Converging Media proposes that the majority of the process of mass communication is or is becoming digital. This affordable Books a la Carte Edition features the exact same content from our traditional textbook in a convenient, notebook-ready loose-leaf format -- allowing students to take only what they need to class. As a bonus, the Books a la Carte Edition is accompanied by a full-color, laminated Study Card that's a perfect tool to help students prepare for exams.

Product Details :

Genre: Language Arts & Disciplines
Author: John Pavlik
Publisher: Allyn & Bacon
Release: 2004-08-13
File: 576 Pages
ISBN-13: 0205449379

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BOOK EXCERPT:

Digital media is changing the ways in which we communicate: we watch TV and movies online, call friends on computers, and read newspapers on cell phones. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Third Edition, by John V. Pavlik and Shawn McIntosh, uses the technologies we employ everyday to explain our current media environment - and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media (print, visual, and audio) relates to and influences the others. This enables students to see the inextricable and dynamic relationship between converging media and traditional media formats.

Product Details :

Genre: Language Arts & Disciplines
Author: John Vernon Pavlik
Publisher: Oxford University Press, USA
Release: 2011-12-16
File: 488 Pages
ISBN-13: 0199859930

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BOOK EXCERPT:

Converging Media,Third Edition, expertly covers today's rapidly changing landscape while preparing students for what comes tomorrow. Unlike any other book on the market, Converging Media's synthesis of industrial, cultural, and technological perspectives more accurately reflects today's world. This new approach demands a more balanced and nuanced understanding of the role that technology and digital media have played in our mass communication environment. This third edition has undergoneseveral major changes to keep pace with the rapidly evolving world of media.

Product Details :

Genre: Language Arts & Disciplines
Author: John Vernon Pavlik
Publisher: Oxford University Press, USA
Release: 2014
File: 480 Pages
ISBN-13: 019934230X

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Product Details :

Genre: Communication policy
Author: Richard Collins
Publisher: Institute for Public Policy Research
Release: 1996
File: 70 Pages
ISBN-13: 186030026X

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BOOK EXCERPT:

The future of communication and cultural literacy, reading, and the book in the 21st century is investigated along a wide spectrum, from multimedia packages to reading on the World Wide Web.

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Genre: Language Arts & Disciplines
Author: Charles T. Meadow
Publisher: Scarecrow Press
Release: 1998
File: 292 Pages
ISBN-13: 0810835088

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