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BOOK EXCERPT:

Natalie Canavor presents a step-by-step system that shows what to say and how to say it, along with practical techniques to improve writing skills. The book builds confidence, and provides a solid foundation that applies to traditional media such as letters and proposals, and also to email, blogs, web sites, social media and PowerPoint. Readers develop tools to keep improving on their own, and to handle new communication channels as they emerge.

Product Details :

Genre: Business & Economics
Author: Natalie Canavor
Publisher: SAGE
Release: 2011-10-20
File: 303 Pages
ISBN-13: 9781412992503

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BOOK EXCERPT:

Natalie Canavor presents a step-by-step system that shows what to say and how to say it, along with practical techniques to improve writing skills. The book builds confidence, and provides a solid foundation that applies to traditional media such as letters and proposals, and also to email, blogs, web sites, social media and PowerPoint. Readers develop tools to keep improving on their own, and to handle new communication channels as they emerge.

Product Details :

Genre: Business & Economics
Author: Natalie Canavor
Publisher: SAGE Publications
Release: 2011-10-20
File: 320 Pages
ISBN-13: 9781483342405

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Creative Writing in the Digital Age explores the vast array of opportunities that technology provides the Creative Writing teacher, ranging from effective online workshop models to methods that blur the boundaries of genre. From social media tools such as Twitter and Facebook to more advanced software like Inform 7, the book investigates the benefits and potential challenges these technologies present instructors in the classroom. Written with the everyday instructor in mind, the book includes practical classroom lessons that can be easily adapted to creative writing courses regardless of the instructor's technical expertise.

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Genre: Language Arts & Disciplines
Author: Michael Dean Clark
Publisher: Bloomsbury Publishing
Release: 2015-01-29
File: 208 Pages
ISBN-13: 9781472574107

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Critical Reading and Writing is a fully introductory, interactive textbook that explores the power relations at work in and behind the texts we encounter in our everyday lives. Using examples from numerous genres - such as popular fiction, advertisements and newspapers - this textbook examines the language choices a writer must make in structuring texts, representing the world and positioning the reader. Assuming no prior knowledge of linguistics, Critical Reading and Writing offers guidance on how to read texts critically and how to develop effective writing skills. Features include: * activities in analysis, writing and rewriting * an appendix of comments on activities * further reading sections at the end of each unit * a glossary of linguistics terms * suggestions for five extended writing projects. Written by an experienced teacher, Critical Reading and Writing has multidisciplinary appeal but will be particularly relevant for use on introductory English and Communications courses.

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Genre: Language Arts & Disciplines
Author: Andrew Goatly
Publisher: Routledge
Release: 2013-09-27
File: 364 Pages
ISBN-13: 9781136286971

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Online media is and will continue to be at the forefront of entertainment; this book introduces readers to this new world and helps them create good content for it. It is a compact, practical guide for those who want to explore scriptwriting for the digital age while also learning essential skills and techniques central to new media writing. Scriptwriting 2.0 contains advice on writing both short- and long-form webisodes as part of a series, as well as standalone pieces. It then goes beyond the writing process to discuss revising, production, promotion and copyright. It is written in a friendly, readable and jargon-free style and includes real-world examples from successful series and a sample script. Readers can access full episodes of the two series discussed at length as well as samples from several other web series.

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Genre: Language Arts & Disciplines
Author: Marie Drennan
Publisher: Routledge
Release: 2017-05-12
File: 192 Pages
ISBN-13: 9781351815994

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Express yourself clearly and confidently at work with this practical guide to written business English and global business English, for native and non-native speakers alike.

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Genre: Business & Economics
Author: Fiona Talbot
Publisher: Kogan Page
Release: 2019
File: 168 Pages
ISBN-13: 0749497297

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BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 8e, is designed to prepare students for success in today’s digital workplace. The textbook presents the basics of communicating in the workplace, using social media in a professional environment, working in teams, becoming a good listener, and presenting individual and team presentations. Authors Mary Ellen Guffey and Dana Loewy also offer a wealth of ideas for writing resumes and cover letters, participating in interviews, and completing follow-up activities. Optional grammar coverage in each chapter, including a comprehensive grammar guide in the end-of-book appendix, helps students improve their English language skills. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Genre: Business & Economics
Author: Mary Ellen Guffey
Publisher: Nelson Education
Release: 2014-01-01
File: 704 Pages
ISBN-13: 9781285963983

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Can techniques traditionally thought to be outside the scope of literature, including word processing, databasing, identity ciphering, and intensive programming, inspire the reinvention of writing? The Internet and the digital environment present writers with new challenges and opportunities to reconceive creativity, authorship, and their relationship to language. Confronted with an unprecedented amount of texts and language, writers have the opportunity to move beyond the creation of new texts and manage, parse, appropriate, and reconstruct those that already exist. In addition to explaining his concept of uncreative writing, which is also the name of his popular course at the University of Pennsylvania, Goldsmith reads the work of writers who have taken up this challenge. Examining a wide range of texts and techniques, including the use of Google searches to create poetry, the appropriation of courtroom testimony, and the possibility of robo-poetics, Goldsmith joins this recent work to practices that date back to the early twentieth century. Writers and artists such as Walter Benjamin, Gertrude Stein, James Joyce, and Andy Warhol embodied an ethos in which the construction or conception of a text was just as important as the resultant text itself. By extending this tradition into the digital realm, uncreative writing offers new ways of thinking about identity and the making of meaning.

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Genre: Literary Criticism
Author: Kenneth Goldsmith
Publisher: Columbia University Press
Release: 2011-09-20
File: 272 Pages
ISBN-13: 9780231504546

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BOOK EXCERPT:

A guide to successful business communication describes how to draft effective letters, emails, and proposals; adapt one's writing style to an audience; and self-edit and troubleshoot documents.

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Genre: Business & Economics
Author: Natalie Canavor
Publisher: John Wiley & Sons
Release: 2013-09-30
File: 382 Pages
ISBN-13: 9781118583647

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BOOK EXCERPT:

Creative Writing in the Digital Age explores the vast array of opportunities that technology provides the Creative Writing teacher, ranging from effective online workshop models to methods that blur the boundaries of genre. From social media tools such as Twitter and Facebook to more advanced software like Inform 7, the book investigates the benefits and potential challenges these technologies present instructors in the classroom. Written with the everyday instructor in mind, the book includes practical classroom lessons that can be easily adapted to creative writing courses regardless of the instructor's technical expertise.

Product Details :

Genre: Language Arts & Disciplines
Author: Michael Dean Clark
Publisher: Bloomsbury Publishing
Release: 2015-01-29
File: 208 Pages
ISBN-13: 9781472574091

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