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Genre: Advertising
Author: Manendra Mohan
Publisher: Tata McGraw-Hill Education
Release: 1989
File: 430 Pages
ISBN-13: 0074517805

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Genre: Advertising
Author: Batra
Publisher: Pearson Education India
Release: 2009
File: 768 Pages
ISBN-13: 8177588508

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1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index

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Genre: Advertising
Author: Oma Gupta
Publisher: Gyan Publishing House
Release: 2005
File: 232 Pages
ISBN-13: 8178353083

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Genre: Advertising
Author:
Publisher: Nirali Prakashan
Release: 1969
File: Pages
ISBN-13: 8185790795

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China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

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Genre: Political Science
Author: Kara K. W. Chan
Publisher: Chinese University Press
Release: 2004
File: 206 Pages
ISBN-13: 9629961792

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"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--Jacket.

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Genre: Business & Economics
Author: Flemming Hansen
Publisher: Copenhagen Business School Press DK
Release: 2007
File: 462 Pages
ISBN-13: 8763001985

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Genre: Business & Economics
Author: Charles S. Gulas
Publisher: M.E. Sharpe
Release: 2006
File: 240 Pages
ISBN-13: 0765636212

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This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.

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Genre: Language Arts & Disciplines
Author: Anja Janoschka
Publisher: John Benjamins Publishing
Release: 2004-01-01
File: 227 Pages
ISBN-13: 9027253749

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Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.

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Genre: Business & Economics
Author: M. Carole Macklin
Publisher: SAGE
Release: 1999-07-16
File: 322 Pages
ISBN-13: 0761912851

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"A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."--Michael Schudson, University of California, San Diego "This work illuminates some of the most important developments in twentieth-century America."--T.J. Jackson Lears, Rutgers University

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Genre: Social Science
Author: Roland Marchand
Publisher: Univ of California Press
Release: 1985
File: 448 Pages
ISBN-13: 0520058852

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